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Volume 20 - Issue No: 80








Executive Dossier

'Challenge is to convert www advertisers' contribution to 50 per cent from 25 per cent'
Interview with Red FM COO Abraham Thomas

 

Media, Advertising & Marketing Watch
Zee News Ltd forays into consultancy biz, expands to Chattisgarh
 Zee News Ltd inks deal with SB Multimedia; to help launch the regional news channel in Chattisgarh.

UTV subsidiary to invest Rs 1.2 bn in digital internet media space
 UTV's United New Media Ventures to invest Rs 1.2 bn over 2 years into areas of online & digital music.

Compact Disc sells IP rights for $1.65 mn
 Compact Disc India transfers IP rights of animated character to Singapore's Golden Games for Rs 71 mn.

Uchil is Big FM national sales director

Retail chain expansion eating into store loyalty: Nielsen

Jetix Europe appoints Orion Ross as VP original content and creative

Star World to air the final season of That ‘70s Show

Siggraph Asia ropes in CGIndia as media partner

TV Ratings
Top 10 Programmes (04/05/2008 to 10/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/05/2008 to 10/05/2008)
MAX
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Aerated soft drinks top TV ad volumes for ‘summer cool’ products
    		• Frito Lay's flavour choice campaign
    		• Parle ropes in Aamir to rejuvenate Monaco
    		• Adidas expansion plans hit by real estate prices
    		• Compact Disc in tie-up with Singapore co
    		• Amara Raja unveils ‘maintenance free’ batteries for bikes
    Source: Hindu Business Line
      
    		• Nirvana Films not to entertain any Airtel scripts
    		• Advertising as abstract art, anatomy of the scam world
    		• Adidas to globally roll out apparel line named after Sania
    Source: Economic Times
      
    		• Focus on youth, courtesy Indian Premier League
    Source:The Hindu
     
    		• Koutons plans foray into men`s innerwear
    		• Front-end game
    		• Eicher, Volvo JV to adopt dual brand strategy
    Source: Business Standard
     
    		• From ads to direct-mailing, UPA plans media blitz
    Source: Indian Express
      
    		• Verizon Scores TV Ad With Celtics’ Garnett
    Source: eBrandz
    		• Turner to offer marketers way to link ads to content
    		• Be a brand CEO, not a strategy tourist
    		• ‘We want to build assets in media, entertainment’
    		• NDTV, NBC marriage may bring in more channels
    		• Ooh! That’s really a swell idea!
    		• Durable cos eye new categories to tap retail, realty growth
    		• If it’s Tuesday, it must be firing day
    		• Fall roster at ABC leans on fan favourites
    		• Marketers welcome TV’s shift
    		• On the Fastrack
    		• Customer care? Who cares!
    		• "Word of mouth is driving higher walk-ins"
    Source: Financial Express
      
    		• IPL bats its way into business school syllabi
    Source: Times of India
      
    		• Dentsu, Connecturf in digital ads venture
    		• High real estate prices hit Adidas India plans Monday
    Source: DNA
      
    		• Why even die another day?
    Source: Livemint
     
    International News
    		• Why DaVinci Is Still a Work in Progress
    		• The Next Generation
    		• Ideas That Inspire
    		• Speedy Departure: Crispin Loses Hold on Nike Account
    Source: Ad Week
     
    		• Versus, Golf Link Sales
    Source: Media Week
     
    		• Making Money From Selling Advertising Space
    Source: The Article Net
     
    		• Radio advertising: cheap doesn't mean value for money
    Source: Kipp Report
     
    		• Imparja TV bans explicit advertising
    Source: ABC Online
     
    		• Aegis investors reject Bollore bid for fifth time
    Source: Reuters
     
    		•  Advertising agencies stake positions for Telkom’s account
    Source: BD Africa
     
    		• Turnaround for newspaper advertising
    Source: Guardian
    		• US Operators Ad Spend Passes $4 Billion in 2007
    Source: Cellular News
     
    		• Car Stereo Giants Look To Turn Up Sales Volume
    		• Wrigley, Cadbury, Hershey's Sweet on Functional Candy
    		• Custom Content Lures Ad Dollars to Computer Screens
    Source: Brand Week
     
    		• Eloqua: Print ad spend down as online increases
    Source: Biz Report
     
    		• Ad Campaign Hopes To Bring Tourists To Las Vegas
    Source: Ktnv
     
    		• Verizon Scores TV Ad With Celtics’ Garnett
    Source: E Brandz
     
    		• Dentsu setting up Internet ad joint venture in India
    Source: Japan Today
     
    		•  Marketing company clinches Google advertising contract
    Source: Daily Nation
     
    		• Google prepares to boost advertising revenue in India
    Source: Domain-b
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