23 May 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 78








Media, Advertising & Marketing Watch

Amritraj's Hyde Park plans to raise $73 million Asian fund
 Ashok Amritraj's Hyde Park Entertainment is setting up a fund in Asia for films; aims to raise $55-$73 mn.

 

Ad Pick
'Life Namkeen Banaiye' - Parley Monaco's new TVC
If you want to enjoy real subtle humour along with some underlying intelligence, watch out for Parle Monaco's new TVC.

Other Media, Advertising & Marketing Watch
Balaji Telefilms Q4 net up 15% to Rs 244 million
 Balaji Telefilms' revenue up 24.7% to Rs 965.2 mn for 4th quarter; net profit jumps 14.7% to Rs 244 mn.

Nimbus plans to invest Rs 1.5 bn in home video biz
 Nimbus Home Entertainment to invest Rs 1.5 bn over 3 years; content to take away 50% of investments.

Publicis acquires Chinese digital agency EmporioAsia

BigFlix rolls out media campaign

Advertising, distribution key to pumping up sales volume

Disney Consumer Products, Popley launch jewelley

Topper TV to launch interactive video content services

Microsoft to give cash back to Live.com users

Pragyan Bhattacharya exits Pragya TV

Mediaset buys 25% stake in Nessma TV

TV Ratings
Top 10 Programmes (04/05/2008 to 10/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/05/2008 to 10/05/2008)
MAX
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• M&C Saatchi appointment
    		• Ybrant consolidates acquisitions
    		• Luxury malls to drive Louis Vuitton’s expansion
    		• BoB says it is happy with Dravid as brand ambassador
    		• Smart phone from HTC
    Source: Hindu Business Line
     
    		• Percept plans foray into broadcast business
    		• Mahesh Bhatt eyes tie-up with Pak producers for two movies
    		• Westside hums franchisee tune for stores expansion
    Source: Financial Express
      
    		• Accountants may be allowed to advertise
    		• Eros ties up with Lionsgate for films distribution
    		• Shah Rukh says he will stay away from IPL matches
    		• Mumbai, Delhi love SRK's IPL team more than their own
    Source: Economic Times
      
    		• Shiv Sena’s Pune demand puts brands in a spot
    		• That’s how Lucid, the No.1 education brand, was born
    		• The mainstream hides emerging trends
    Source: DNA
     
    		• HTC launches new mobile phone
    Source:The Hindu
      
    		• AOL launches video portal in India, Taiwan, Canada
    Source: Zee News
     
    		• Shemaroo plans marketing push for 'Ghatothkach'
    		• RCom talks to television vendors for DTH launch
    		• Videocon plans major global retail foray under `VC` brand
    		• Microsoft to give cash back to Live.Com shoppers
    		• Protect your company from cybersquatters
    		• Diageo targets Rs 4,155-cr sales in India
    Source: Business Standard
     
    		• Google Eyes a Bigger Ad Slice
    Source: The Money Times
      
    		• ‘The shakeout set off by IPL is good for GECs’
    Source: Sify
     
    		•  India scan IPL foreigners for future
    Source: Indian Express
      
    		• Charles Saatchi to advise fine art hedge fund on investments
    		• Microsoft goes after Google with cash
    Source: Livemint
      
    		• Dravid defeated in field, dropped from ad too?
    Source: CNN-IBN
     
    International News
    		• Mars Gives M&M's a Face
    		• IAC Split Plan Is Back on Track
    		• Phelps Group Prevails in Tahiti Tourism Pitch
    		• Initiative Enlists Leader for Print Media
    		• TW, Cable Unit Agree to Divide
    		• Microsoft Rolls Out 'Cashback' for Search
    		• T.A.G. Is 'It' for Halo 3 Team
    		• TBWA\C\D, Combos Top Radio Mercury Awards
    		• IPG Shareholders Defeat Special Meetings Proposal
    		• Crispin's Nike Loss Is Wieden's Gain
    Source: Ad Week
     
    		• Lifestyles Condoms Aim for the Funny Bone
    Source: Brand Week
     
    		• Google's Page rips Microsoft, says Yahoo ad deal OK
    Source: Sf Gate
     
    		• Garnett stars in new Verizon FIOS ad
    Source: Boston Herald
     
    		• Cromarty students star in provincial advertising campaign
    Source: CKPR
    		• Neo Advertising To Open New Office In Italy
    Source: Aka.tv
     
    		• Velti and Vantrix partner to bring mobile video advertising
    Source: IntoMobile
     
    		• Web video advertising: awaiting the boom
    Source: Reuters
     
    		•  More Digital Ads Are Produced Offshore
    Source: WSJ
     
    		• TV ads to renew unions' work rights campaign
    Source: The Age
     
    		• Journal Communications Newspaper Ad Revenue Falls 8.6%
    Source: Editor & Publisher
     
    		• Premier Wall announces new advertising campaign
    Source: Canada
     
    		• Critics Question Coke And Pepsi Advertising Pledges
    Source: Am Online
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