Indiantelevision.com's Kidology: Disney Consumer Products, Popley launch jewelley
Indiantelevision.com's
Kidology
Disney
Consumer Products, Popley launch jewelley
Indiantelevision.com
Team
(22 May
2008 5:00 pm)
MUMBAI: Disney Consumer Products (DCP), the merchandising
business of The Walt Disney Company, has announced that
it will launch jewellery in association with Popley
Group.
Disney
Consumer Products (India) director Roshni Bakshi said,
"This limited edition jewellery range demonstrates
the broad appeal of the Disney brand to consumers
here in India. Together with Popley we are solidifying
our position in the world of high fashion accessories."
Targeted
towards women, it has a range of neckpieces, earrings
and rings wherein the designs are inspired by Disney
stars including Mickey and friends, Winnie the Pooh
and Disney princesses. The jewellery is fabricated
in platinum and gold with diamonds and is priced above
Rs 25,000.
Popley
Group director Rajiv Popley said that to begin with
the jewellery will be available in four outlets in
Mumbai and over a period of time will be made available
nationally through exclusive outlets.