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Volume 20 - Issue No: 63








Media, Advertising & Marketing Watch

MIB to review FDI issues for b'cast sector
 Dasmunsi says issue of hiking FI limit in b'casting sector to be taken up in an inter-ministerial meeting.
 

BSNL approaches Trai on regulating TV channel prices for IPTV
 Trai admits need for b'casters reducing chnnl prices for IPTV, but after regulatory issues are resolved.

Number of films refused censor certificate comes down
 11 feature films were refused Censor certificate during '07, as compared to 59 in '06 and 18 in '05.

Licensing in Motion is ICC's merchandise partner

Kappa unveils 'Kappa under 14' for children

MIM challenges status quo of non-voice communication

Radio should pay more for content: PPL

CNN to launch new show 'My City My Life'

Willow TV, BigFlicks announce joint offer around IPL

Pogo to air episodes of MAD shot in Singapore from 11 May
Sesame's 2nd defence families' outreach project on

Tata Indicom offers IPL-related services, contests

Motorola launches music phone Motoyuva W270

Creative introduces Muvo T200 MP3 player in India

Nokia launches 3 new S60 applications on mobiles

Pyramid Saimira acquires worldwide rights of Kuselan

Ad Mad World!
My fair baby!

TV Ratings
Top 10 Programmes (13/04/2008 to 19/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/04/2008 to 19/04/2008)
MAX
Star Plus
Zee TV
Sun TV
Neo Cricket
Maa Telugu
Gemini TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ads on trains catching up
    		• Dramatic cricket decides IPL ratings
    		• Rani Mukherjee new face of Margo
    		• Trent buys out Landmark promoter
    		• Titan Eye+ opens showroom
    		• MCC launches French marine skin range
    		• Belmonte showroom in Mangalore
    		• Franchised companies report 20% higher sales
    		• Dabur India Q4 profits up 5.7% at Rs 83 cr
    Source: Hindu Business Line
     
    		• Catch all the IPL action on Tata Indicom
    		• Aim to create brand India design, Kalam tells students
    Source:The Hindu
       
    		• Adidas plans 8 more 'Adidas Originals' stores
    		• Kappa brings kids sportswear to India
    		• Bisleri,Coke fight on Maaza IPR
    Source: Business Standard
       
    		• Coke may end trademark row, revokes Maaza foray abroad
    		• Retail real estate to see up to $10 bn investment by FY10
    		• Bisleri sues Coke for ‘stealing’ Maaza
    Source: Financial Express
    		• FMCG cos turn into summer special mode
    		• Future, Reliance, M&M on rural retail roads to Gujarat
    		• Cola war enters YouTube
    		• Grey in talks to get Equus into its fold
    		• IPL lays pitch for product launches
    		• Animal welfare board notice to Vodafone over pug ad
    		• IPL takes the life out of cinema, theatres, TV
    Source: Economic Times
       
    		• Online ad agency: First bilingual portal on IPL
    Source: Merinews
       
    		• FM players fret over shrinking ad pie
    Source: Sify
       
    		• Dabur is reworking soaps push
    Source: DNA
       
    		• Globosport to acquire modelling agency ICE
    Source: Livemint
       
    		• Animal welfare board notice to Vodafone over pug adf
    Source: Times of India
     
    International News
    		• Euro RSCG Adds Jaguar's Digital Biz
    		• Former Ad/Research Exec William Benz Dies at 80
    		• MMA Releases Best Practices for Mobile Ads
    		• Nielsen Online to Launch Digital Strategic Services
    		• Nike Takes Soccer 'To the Next Level'
    		• Ad Exec Randy Cohen Dies at 49
    		• Kia Ads Tout Fuel Efficiency
    		• Nielsen Issues DTV Transition Plan
    		• $250 Mil. in Lilly Planning Shifts to OMD
    		• Interpublic, SEC Reach $12 Mil. Settlement
    Source: Ad Week
     
    		• Nielsen: Mobile Internet Helps Leading Sites
    		• Marketing Group Releases Best Practices for Mobile Ads
    		• As Profits Sink, Starbucks Brews New Game Plan
    Source: Brand Week
     
    		• Telemundo Partners With IAG, Nielsen
    		• Nielsen Issues DTV Plan to Clients
    		• AAAA: Tech Firms Tell Ad Folks, 'We're Here to Help'
    Source: Media Week
     
    		• Google Flips Switch on TV Ads, Spot Runner Gets Granular
    Source: Clickz
    		• Torstar posts loss amid advertising dip
    		• M&C Saatchi Malaysia is Agency of the Year
    Source: The Star
     
    		• Digital advertising: Beyond the banner ad
    Source: Inquirer.net
     
    		• “F is for Fairness” Launches Internet
    Advertising Campaign
    Source: Fog City Journal
     
    		• Microsoft’s Digital Advertising Strategy
    Source: Business Wire
     
    		• Bernstein-Rein & Interstate Bakeries Receive 2008 Ogilvy Award for Outstanding Advertising Research
    Source: DB Business News
     
    		• Stockgroup Appoints Theresa McVean Vice President of Advertising Sales
    Source: CNNMoney.com
     
    		• Cox's Creative Ad Buy
    Source: Yahoo
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