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Volume 20 - Issue No: 71








Adex Analysis

Ad of Hair Care brands on TV in Q1' 08
Hair Care sees 37% growth in ad volumes on TV during Q1'08 over Q1'07 - AdEx India Analysis.
 

Media, Advertising & Marketing Watch
Fox launches international unit for www language films
 Fox International productions to produce and acquire www language films in India, Japan, Germany, Russia.

Percept, Future Group float JV for 'Bollywood Retail'
 Percept, Future Group set up 50:50 JV for Bollywood Retail; initial capital outlay to be Rs 500 million.

Mirchi shines with 11 awards at 33rd Rapa Awards
 Set adjudged entertainment channel of the year. Jeeturaj, Nitin, Tarana named best RJs

O&M names Sudhir Sahni as new president for Delhi

Big FM appoints Viplove Gupte as director programming

NDTV Imagine to launch Vijay…Desh Ki Aankhen in June

VSNL Lanka renamed as Tata Communications Lanka

Sesame Workshop begins production of The Electric Company
'Baby Genius' wins iParenting award

IBNLive.com adds new features

MapmyIndia launches GPS mobile navigation solution

Sony to standardise network video products interface

TV Ratings
Top 10 Programmes (27/04/2008 to 03/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/04/2008 to 03/05/2008)
MAX
Star Plus
Zee TV
Sun TV
Zee Cinema
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Brands are tapping into in-game advertising
    		• Brand: Vodafone, Fastrack and Havells
    		• Social networking sites a rage among marketers
    		• Percept, Future Group in JV for Bollywood Retail
    		• Mahindra & Mahindra makes foray into entertainment media
    		• IPL franchisees turn to internet for fan base
    		• KR Kim: An exemplary manager
    		• Luxury goods in a slowdown risk
    		• What will be Monte Carlo's real equity?
    		• Experiential: Emerging specialism in its own right
    		• Business prospects of the night economy
    Source: Economic Times
       
    		• Honda launches 8th generation Accord
    Source: Financial Express
       
    		• New Honda Accord launched
    		• Local bodies to get ad tax, licence fees from hoardings
    Source: Hindu
       
    		• News Corp Names Tom Mockridge CEO, European TV
    Source: Media Newsline
     
    		• TOI wins top global award
    Source: Times of India
       
    		• Ogilvy India appointments
    		• Percept ties up with Future Group to form Bollywood Retail
    		• Arvind weighs unlocking value in select brands
    		• Reebok expanding footprint
    		• New flavour of Pepsi’s Tropicana Twister
    		• Qualcomm to launch smartphones
    		• ‘Ability to differentiate will be key to retailers’ success in India’
    Source: Hindu Business Line
    		• TV ads by travel industry up 49% in 2007
    		• Mindshare to create client-specific units
    		• Television manufacturers give IPL full marks for booming sales
    Source: Livemint
       
    		• Branded-wear makers head for the hinterland
    		• Soon, Bollywood zones in retail outlets
    		• Angel networks on a high after a few smart exits
    Source: DNA
     
    		• France to liberate retail industry
    		• Percept, Future JV to sell Bollywood merchandise
    		• Tanishq to shine bright through larger stores
    		• Radio One makes a debut in Pune
    		• NDTV sees good times in lifestyle genre
    		• Cotton prices, oil rally may squeeze Arvind margins
    		• Sinatra makes a brand new start of it in Warner deal
    		• Eden Gardens proves costly for Shah Rukh
    Source: Business Standard
       
    		• Emraan's Jannat creates a record
    Source: Ndtv Movies
       
    		• Microsoft Launches Windows Live Messenger TV In Europe
    Source: eBrandz
       
    		• World’s most powerful luxury brands
    Source: Sify
       
    		• Viplove Gupte joins BIG FM as Director Programming
    Source: Money Control
     
    International News
    		• Gerald Baldwin, Former Y&R Exec, Dies at 78
    		• MediaCom CEO Moves Up to GroupM
    		• New Balance Teams With 'Sesame Street'
    		• MTVU Game Fights HIV/AIDS
    		• PetSmart Begins Creative Review
    		• Andree Rises at Dentsu
    		• MPG Exec Heads to NBC
    		• Qwest to Consumers: 'Get in the Loop'
    		• Domino's CMO Resigns
    		• ABC Intros Ad Value Index
    Source: Ad Week
     
    		• Disney is All Ears for ESPN
    		• Office Depot, Google Launch Online Business Tools
    Source: Brand Week
     
    		• ABC to Offer Advertising Value Index Metric
    Source: Media Week
     
    		• Qwest launches new ad campaign
    Source: Biz Journal
     
    		• New Clear Channel Web portal promotes radio advertising
    Source: Portfolio
    		• Disney Launches Advertising Research Lab
    Source: Multichannel News
     
    		• ABC Building Emerging Media Labs to Track Ad Viewership
    Source: Ad Age
     
    		• Online Ad Rates Fall 23 Percent
    Source: Web Pro News
     
    		• Screenvision and Oliver Peoples Eyewear Announce Cinema Advertising Campaign
    Source: Business Wire
     
    		• TRUE.com Increases Advertising Spend to $75 Million
    Source: Information Week
     
    		• Nokia gives brands global reach with advertising in WidSets
    Source: Prdomain Business Register
     
    		• Politicians and celebrities unite for green campaign
    Source: Mad
     
    		• Saatchi's former gallery to relaunch as triple-theatre powerhouse
    Source: Guardian
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