Advertising
of Hair Care brands on TV during Jan-Mar'08
(13 May,
2008) |
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Key
Findings:
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37 per cent growth in advertised volumes of Hair Care
category on TV during January - March 2008 compared to
January - March 2007.
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'Shampoos' brands were advertised maximum among the Hair
Care brands on TV during Q1 '08.
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National Channels had the largest share of overall Hair
Care category advertised pie on TV during Q1 '08.
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'Hindustan Unilever' was the top advertiser under the
Hair Care category on TV during Q1 '08.
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'Dove Therapy Conditioner' was at number one position
among the Top 10 new Hair Care brands launched on TV during
January - March 2008.
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Growth
in advertised volumes of Hair Care category on TV.
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During Q1 '08 Hair Care category advertising grew by 37
per cent in Q1 '08 compared to the same period in 2007.
Segmentation
of Hair Care category on TV during Q1 '08.
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'Shampoos' brands accumulated 52 per cent share of overall
Hair Care category advertising on TV during Q1 '08.
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'Hair Oils' and 'Hair Dressing Product' were at second
and third place with 13 per cent and 12 per cent share
respectively.
Top
five Hair Care segments with maximum growth in Q1 '08.
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Compared to Q1 '07 'Hair Oils' registered maximum growth
of 97 per cent followed by 'Shampoos' and 'Hair Conditioners'
with 83 per cent and 58 per cent share during Q1 '08.
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Share
of Hair Care category (National vs Regional channels).
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During Q1 '08 Hair Care brands were advertised on National
and Regional Channels in the ratio of 59:41.
Top
Key players of Hair Care category on TV in Q1 '08.
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- 'Hindustan
Unilever Ltd', 'Marico Industries Ltd' and ' L'Oreal India
Pvt Ltd' were the Top three advertisers of Hair Care category
on TV during Q1 '08.
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Top 10 advertisers accounted for 88 per cent share of
overall Hair Care category advertising on TV during Q1
'08.
New
launches under Hair Care category on TV during Q1 '08.
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During Q1 '08, three of the 'Hair Dressing Products' and
second each of 'Hair Oils' and 'Shampoo' brands were among
the Top 10 new brands of Hair Care category on TV.
Advertising
frequency of Hair Care brands on TV in Q1 '08.
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During Q1 '08, Average advertising frequency of Hair care
brands per day on TV has seen a rise of 40 per cent compared
to Q1 '07.
Watch
out for forthcoming interesting analyses in future.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
