21 March 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 36








Media, Advertising & Marketing Watch








 

Kingfisher Airlines is IPL's umpire partner
 Kingfisher Airlines is official umpire partner for IPL; sponsoring all 3rd umpire decisions will cost Co. Rs 1.06 bn over 5 years.

 

Ad Pick
'It's got the pulse, baby!'- Bajaj Pulsar's new TVC
 Get ready for an ad that's going to take your breath away. Here're six masked men… maybe women… to blow your mind with supra-acrobatics of the unbelievable kind.

Other Media, Advertising & Marketing Watch
Aksh to invest $40 mn for IPTV, Mumbai launch with MTNL is 1 April
 Aksh Optifibre to invest $40 million towards its IPTV and VoIP project; to roll out IPTV service on MTNL network with 100 TV channels in Mumbai on 1 April.

Time-Stanton JV signs IPTV on mobile with Chinese operators
 Time Broadband Services and JV partner Stanton Tech to launch IPTV service over 2.5G mobile platform; signs with DiGi in Malaysia and China Mobile and China Unicom in China

'Race' to release in 1,600 screens worldwide
 Tips Films' Race to run in 1,600 screens worldwide; release is across 1,300 screens in India and in 26 countries.

Mukund Sharma joins Rediffusion Bangalore from Ogilvy

Rasna launches Fruitplus, its new drink for summer 2008

Big FM hunts for singing talent

Radio taxi service Meru launched in Delhi

NoMarks is 'Mera Brand' at Consumer World Award 2008

BBC launches 'Postcard to Beijing' competition for kids
Toei animation licenses 'One Piece' DVD rights to Kana

Filmy to air premiere night coverage of latest films

Hungama mobile makes three key appointments

XFX launches 'super fast' graphics solution for games

Adobe launches new content protection solution

TV Ratings
Top 10 Programmes (02/03/2008 to 08/03/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/03/2008 to 08/03/2008)
Star Sports
Zee TV
Star Plus
DD1
Sony Entertainment TV
Sun TV
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Now, nomadic advertising comes to India
    		• Yuvraj Singh stumps Globosport
    		• Sops to media & entertainment industry can make it a world beater
    		• 7Seas Technologies ropes in Neetu Chandra for 3D mobile action game
    Source: Economic Times
     
    		•  Major broadcasters are likely to give Goafest 2008 a miss
    		•  Zee News to launch two regional channels, exploring English ones
    Source: Livemint
     
    		• Another blow for IPL as Lanka agree to play in Pakistan
    Source: Indian Express
     
    		• New Stephen’s ad, old theme
    Source: Calcutta Telegraph
      
    		• Tata Indicom announces `fastest Kaun' campaign
    		• IPL: Kingfisher is umpire partner
    Source: The Hindu
     
    		• New viewership rating system on cards
    		• Holi products with Dhoni photos in demand
    Source:DNA
    		• Sachin Tendulkar pads up for Audemars Piguet
    		• Godrej ropes in Hrithik to lather Cinthol sales
    		• Lintas forms alliance with Pinstorm
    		• Jivox launches India operations
    		• ADAG plans BigFlicks splash across 40 cities
    		• Kingfisher is IPL umpire partner
    Source: Business-Standard
     
    		• Henkel India unveils Bref brand of homecare products
    		• Tie-up for Nomadic marketing
    		• Goafest kicks off on April 3
    		• MTNL launches IPTV services
    		• Kingfisher is IPL’s umpire sponsor
    Source: Hindu Business Line
     
    		• Star Plus And Star One Launched In US
    Source: NEWSPost
      
    		•  Fruit drink majors thirsty for more this summer
    		•  IPL revenues will be a nail-biter off the field
    		•  MTNL kicks off IPTV, video calling in Mumbai
    Source: Financial Express
     
    International News
    		• On-Demand Market to Hit $1.1 Bil. by '12, Study Says
    		• Boost Teams With Acura, Fox
    		• Nokia Goes 'Show Don't Tell' for N82
    		• '07 Profit, Revenue Up at Aegis
    		• DDB Taps Exec on Unilever Ice Cream
    		• Univision, CNET Forge Content Deal
    Source: Ad Week
     
    		• Ad Agency Tries Chocolate Biz
    		• Boost Mobile Taps Acura, Fox for Mobile Ads
    		• Snack and Yogurt Brands Boost General Mills' Sales
    Source: Brand Week
     
    		• Nick Launches Mobile Web Site
    Source: Media Week
     
    		• BBC wins Formula One TV rights
    Source: Independent
     
    		• Television's History Channel is History
    Source: Yahoo
    		• Virgin rapped over seat adverts
    Source: Times Online
     
    		•  Ad giant focus of phone spam backlash
    Source: Xinhua News Agency
     
    		• Denver-area dailies joining QuadrantONE online ad consortium
    Source: Bizjournals.com
     
    		• Hot springs ad hoax uncovered
    Source: China Post
     
    		• Online advertising earnings: first companies rating in Russia
    Source: CNews, Russia
     
    		• Government advised Phorm advertising techonology may be ‘illegal’
    Source: SeekBroadband
     
    		• Hyatt Advertising Wins 8 American Advertising Federation Awards
    Source: Earthtimes
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.