Indiantelevision.com's The Ad Linx Reporter dated 3 June 2008 - Global and Indian advertising news, information and data at your fingertips

3 June 2008

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Volume 20 - Issue No: 85

Executive Dossier

'India is a dynamic and an absolute key market for us'
Interview with BBC World Ltd. managing director Anne Barnard

Media, Advertising & Marketing Watch
Warner Bros Pictures to foray into animation films in India
Warner Bros enters into animation films in India; to fund, market & distribute film directed by Jyotin Goel.

Tata Sky drops subscription fee
Tata Sky reduces monthly subscription prices across all packages; family pack sees Rs 50 drop to Rs 200.

IndusInd Media disconnection issue: Delhi HC grants stay
Delhi HC says the 4 distributors will have to ensure that the IMCL feed reaches the MSO's subscribers.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Brands ride on IPL to corner `mindshare'
	Lux launches 2 variants in TN
	IPL mania: Cricket merchandise doing brisk sales
	IPL takes a toll on movie releases this summer
	IPL bowls out malls, box office in viewership
	Franchisees look beyond IPL series
	Indian Terrain launches womenswear
	Emami comes out with open offer for Zandu
	Dabur, Liberty Mutual tie up for non-life foray
	Reliance Big Entertainment ties up with T-Series for KARZZZ
	Source: Hindu Business Line

	Brand identity
	50% cable and satellite viewers tuned in to IPL`s last leg
	Media outsourcing attracts ire of US anti-offshoring brigade
	Indus Fila plans to invest Rs 200 cr in retail biz
	Demand for product engg services to grow
	Zandu Pharmaceutical in fine fettle on stake increase
	Plenty in a name
	KIT: Food and grocery retailing in India
	Dabur Group forms JV With Liberty Mutual
	Source: Business Standard

	Dabur to form non-life insurance JV
	Adobe launches new version of Acrobat
	Triumph of the underdog in cash-rich IPL
	Publicity campaign for TV Nandi awards launched
	Source:The Hindu


	Fleeting stars don’t a good brand make
	Source: DNA

	Big four in ad world chart fresh gameplans
	To thwart TiVo, a nod to TV’s golden age
	Size no bar
	To thwart TiVo, a nod to TV’s golden age
	US television taps imported series
	''People want their news, now!''
	Innovation at the intersection
	Lack of care packages
	The dollop share
	Fire & Ice
	Dabur forms gen insurance JV with Liberty Mutual Grp
	Home delivery food sales sizzle with IPL culmination
	Source: FinancialExpress

	Newspapers see sales, advertising revenue climb: WAN
	Surrogate ads luring kids into smoking
	Warne webs magic in the ad world
	IPL bowls out malls, box office in viewership
	IPL mania: Cricket merchandise doing brisk sales
	Selling players may be taxing for franchisees
	Dhoni pips Sachin to top spot
	Source: Economic Times

	Radio gets hot on internet
	Source: MSN

International News

	Macy's Walks 'Ragged Road'
	MindShare's Crawford to Retire
	Planworks Makes 5% Staff Cut
	Digital Vet Morgan Goes Traditional
	JWT Hires 2 Key Planners
	Jingle Houses Compete Against Coldplay
	Google Economist Sees a More Measurable Future
	Nielsen Readies New Local Ratings
	Turner Forms Ad Net
	ABC Gets Market Moving
	Source: Ad Week

	World Health Organization Seeks Ban on Tobacco Ads
	Nascar Fans Have a 'RaceBuddy' at TNT
	Source: Brand Week

	Nielsen Readies New Local Ratings
	Total Recall: IAG, Lexus Study Suggests Marketers Adopt VOD Sales
	Turner Forms Ad Net: Links Sales for Web Holdings
	Source: Media Week

	Fork Radio creates Internet radio ad metrics tool
	Source: Media in Canada

	European online ad spend grew 40 pct in 2007 -IAB
	Source: Reuters

	Online advertising up 67% to new record
	Source: Istart

	Wal-Mart Begins Offering Classified Ads Through Its Web Site
	Source: CNNMoney

	Cox Communications unveils new ad campaign
	Source: Bizjournals

	Caution on Credit Advertising Rules on Facebook
	Source: Debt Clinic

	Jewelry Television accused of false advertising
	Source: The Associated Press

	Google Ad for “MySpace Advertising” Shows Facebook Ads Results
	Source: Search Engine Journal

	UK second in booming European ad market
	Source: VNU Net

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