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AXN Beyond expands footprint in Asia with Singapore launch
 

Indiantelevision.com Team

(2 June 2008 1:30 pm)

 

MUMBAI: Action-oriented broadcaster AXN has announced that sibling AXN Beyond has set foot in Singapore, its third launch base in Asia this year.

AXN Beyond is the spin-off channel from the AXN, which claims to now reach over 80 million households and attracts over 107 million viewers a year. First launched in the Philippines in January this year, Hong Kong followed in April.

AXN Beyond seeks to entertain viewers between the age of 15-35 years, who love to delve into the alternate reality space in search of the unbelievable and unexplainable. It positions itself as being the destination channel for 'out-of-the-ordinary' content.

SPE Networks - Asia GM Ricky Ow says, "AXN Beyond complements our existing bouquet of channels nicely - AXN for people wanting a slice of action and adventure in their lives; Animax for the youth and young-at-heart, Sony Entertainment Television for the empowered female and now, AXN Beyond for the thrill-seeking individual. This latest offering brings us closer to providing a complete entertainment TV package for the varying preferences of our viewers in the region."

In the upcoming months, viewers across the region can look forward to the latest season of Lost as well as Supernatural and Pushing Daisies. AXN Beyond viewers will also have much more to look forward to than just top-rated drama series, with a new movie slot coming this month and animation series in the pipeline.

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