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MUMBAI:
Action-oriented broadcaster AXN has announced that sibling
AXN Beyond has set foot in Singapore, its third launch base
in Asia this year.
AXN Beyond is the spin-off channel from the AXN, which claims
to now reach over 80 million households and attracts over
107 million viewers a year. First launched in the Philippines
in January this year, Hong Kong followed in April.
AXN
Beyond seeks to entertain viewers between the age of 15-35
years, who love to delve into the alternate reality space
in search of the unbelievable and unexplainable. It positions
itself as being the destination channel for 'out-of-the-ordinary'
content.
SPE
Networks - Asia GM Ricky Ow says, "AXN Beyond complements
our existing bouquet of channels nicely - AXN for people wanting
a slice of action and adventure in their lives; Animax for
the youth and young-at-heart, Sony Entertainment Television
for the empowered female and now, AXN Beyond for the thrill-seeking
individual. This latest offering brings us closer to providing
a complete entertainment TV package for the varying preferences
of our viewers in the region."
In
the upcoming months, viewers across the region can look forward to the latest
season of Lost as well as Supernatural and Pushing Daisies.
AXN Beyond viewers will also have much more to look forward to than just top-rated
drama series, with a new movie slot coming this month and animation series in
the pipeline. |