Warner Bros Pictures to foray into animation films in India

MUMBAI: Warner Bros Pictures India is entering the animation genre, setting in process its aggressive movie plans in India.

Warner Bros will fund, market and distribute worldwide the animated film which is to be directed by Jyotin Goel. The untitled film will be presented under the Warner Bros Pictures banner and produced by Jyotin Goel’s Geol Screencraft.

Earlier this year Warner Bros Pictures India had inked a multi-movie deal with Soundarya Rajnikanth‘s Ocher Studios to get a footprint across the four southern languages. The pact covers the production and distribution of live action South Indian language films.

"We are making an entry into the animation genre in India. We are delighted to associate with Jyotin for this film," said Warner Bros Pictures India country manager Blaise Fernandes.

The post production will be handled by Interactive Realities International (IRIPL) that specialises in multimedia production, Internet applications, e-learning and web solutions in India.

Elaborating on the story-line of the film, director Jyotin Goel said, "This is a story of love and adventure, full of color, music, drama and comedy. The film is not based on the human kingdom but portrays the melodious world of birds and attempts to explore their lives from an unusual standpoint. It is a journey into the lives of birds as they soar over dense jungles and teeming cities, giving them a point of view of the world that is hilariously different from ours."

Additionally, Warner Bros is also set to release two of its productions this year. While Warner Bros‘ solo production Saas Bahu Sensex is slated to release on 18 September, Chandni Chowk to China, a Warner Bros co-production with Mukesh Talreja and Ramesh Sippy, will hit the screens on 24 October.

Hollywood studios have been busy chalking out their movie plans in India, a market where they see high potential growth. Last year, Walt Disney signed a co-production deal with Yash Raj Films. As per the deal, the two companies would be releasing one animated movie per year.

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