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Volume 21 - Issue No: 2








Adex Analysis

Domestic Airlines ads on TV in Jan-May'08
TV ads of Domestic Airlines down by 27% in Jan - May '08 over Jan - May '07 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
 Anil Ambani group to launch FM station in Singapore with MediaCorp
 Big FM, MediaCorp to launch Big Bollywood on 1 July; Reliance firm to handle content & ad sales of station.

HDIL to buy 51% in Live India
 HDIL group to enter broadcasting space with 51% buy in Broadcast Initiatives; to also get Mi Marathi.

Lafarge signs Dhoni as brand ambassador

UB celebrates 1983 World Cup win; auctions 'diamond' bat

DD to air live semi-final and final matches of Euro Cup

CBBC kicks off film initiative with Bafta

Bindass to launch Bindass Champ on 27 June

UTV Movies acquires Jannat; to air Aamir in July

LG showcases interactive solutions at Infocomm 2008

TV Ratings
Top 10 Programmes (08/06/2008 to 14/06/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08/06/2008 to 14/06/2008)
Star Plus
Neo Cricket
Zee TV
DD1
Sun TV
Sony Entertainment TV
MAX
NDTV Imagine

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Reliance Brands ties up with Italian sportswear brand Paul&Shark
    		•  Landmark Group’s fashion brand Splash to hit India in Sept
    		•  Suguna in talks with Wal-Mart to supply branded eggs
    		• Web portal for IT professionals launched
    Source: Hindu Business Line
      
    		• Jet awards global ad contract to IPG
    		• Topping up with promotions
    		• Anil Ambani group to launch FM station in Singapore
    Source: Economic Times
     
    		• Cola firms headed for energy war
    		• Media firms go for glocal digital models
    Source: Livemint
      
    		• Wireless radio service launched
    Source:The Hindu
     
    		• Coca-Cola may launch energy drink by year-end
    Source: Business Standard
      
    		• Indivest invests Rs 900 crore in Reid & Taylor
    		• Trai needs accurate TRP numbers, ropes in stat bodies for evaluation
    Source: Financial Express
    		• Affordable online advertising for SMBs
    Source: CIOL
      
    		• Google Lures Advertisers With Audience Measurement Tool
    Source: eBrandz
      
    		• Jeevansathi.com unveils its new TV commercial
    Source: Moneycontrol.com
      
    		• India launch Asia Cup campaign on Wednesday
    		• Victoria to launch new clothes line
    		• ‘Green is becoming a universal concept in India'
    Source: DNA
      
    		• Rating systems influence TV content
    Source: Central Chronicle
     
    		• Estee Lauder ads colour to beauty business in India
    Source: IBN
      
    		• Visa business network boosts Facebook’s ad efforts
    Source: Fresh News
     
    International News
    		• Firehouse Adds More Brinker Business
    		• Exhibition Reveals Madison Ave.'s 'Real Men and Women'
    		• Lincoln Unleashes 'MadCrazyLove'
    		• Election '08 Web Ads Flat
    		• WPP's 5-Month Organic Growth Is 4.5%
    		• HipCricket Signs SBS
    		• GroupM Pairs Social Media With Search
    		• Google Intros Ad Planner
    Source: Ad Week
     
    		• Lincoln Unleashes 'MadCrazyLove' for MKS Sedan
    		• Visa 'Friends' Small Businesses on Facebook
    		• Microsoft Names New Marketing Head of Interactive Entertainment
    		• Did AT&T Make the Right Call With Apple's iPhone?
    Source: Brand Week
     
    		• Campaign ad may have 'crossed line'
    Source: Leelanau Enterprise
     
    		• NetBSD strikes advertising clause from license
    Source: Heise Online
    		• Turner Reshuffles Cartoon Net's Ad Sales Deck
    		• Google Dives Into Online Audience Measurement With Ad Planner
    		• Turner Reshuffles Cartoon Net's Ad Sales Deck
    Source: Media Week
     
    		• Heinz withdraws controversial mayonnaise advertisement
    Source: Food Business Review
     
    		• Ban broadcast ads to clean up politics
    Source: Baltimore Sun
     
    		• Charter Nixes Controversial Internet Ad Trial
    Source: Multi Channel
     
    		• Tyson Faces Second False Advertising Suit Over “Antibiotic Free” Claims
    Source: News Inferno
     
    		• JC Penney wants nothing to do with free viral advertising
    Source: Ars Technica
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