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MUMBAI:
Bindass is set to launch Bindass Champ from 27 June.
The show, produced by Siddhartha Basu's Synergy Adlabs, will
air every Friday and Saturday at 9:30 pm.
Bindass
Champ revolves around childhood friends from Chandigarh,
"who take pride in being rebels." Despite the difference
in their personalities, background and perspective, they share
common memories of childhood and a common passion for bikes.
According
to Bindass VP marketing Ashok Cherian, "Young India wants
to win at all costs and Champ is a reflection of the
chances and choices in the lives of today's Bindass youth.
Champ is totally fearless and fun and yet truly Indian
at heart. And just as there can only be one Champ in
a biking grand prix, similarly there can only be only one
Champ among this group of friends.”
Bindass
Champ will be supported by a 360 degree marketing campaign,
with thrusts across outdoor, on-ground, online, radio, TV
and mobile. The channel will also go on grounds at "youth
catchments" across 15 cities.
Bindass
will also launch a complete biking based microsite champ.bindass.com,
packed with information on biking.
The
channel has associated itself with Bajaj Pulsar DTS-i to promote
the show.
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