Overview
of Domestic Airlines sector advertising on TV during January-May 2008
(24 June, 2008) |
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| Key
Findings: -
 TV
advertising of Domestic Airlines dropped down by 27 per cent during January -
May 2008 compared to January - May 2007. - 'MDLR
Airlines' leads in advertising of Domestic Airlines on TV during January - May
2008.
- Advertising
of Domestic Airlines skewed towards National channels.
- 28
per cent rise in Average Ads/Day of Domestic Airlines on TV during January - May
2008 over January - May 2007.
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| Share
of Airlines sector on TV during January - May 2008 (Domestic vs. International
Airlines). |
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-
Advertising of International and Domestic Airlines on TV in the ratio of 89:11
during January - May 2008.
Volume
Growth of Domestic Airlines on TV during Januay - May 2008. |
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-
During January - May 2008, TV ad volumes of Domestic Airlines has seen a drop
of 27 per cent compared to January - May 2007.
Share
of Players in Domestic Airlines sector on TV during January - May 2008 |
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-
'MDLR Airlines' was the number one advertiser under Domestic Airlines sector on
TV during January - May 2008 followed by 'Kingfisher Airlines Ltd' and 'Jet Airways'.
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| Advertising
of Domestic Airlines (National vs. Regional) during January - May 2008. |
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-
Advertising of Domestic Airlines on National and Regional Channels in the ratio
of 67:33 during January - May 2008.
Advertising
frequency of Domestic Airlines on TV during January - May 2008. |
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- During
January - May 2008, Average Ads/Day of Domestic Airlines has seen a rise of 28
per cent on TV compared to same period in 2007.
Overview
of Domestic Airlines advertising on TV during 2007 Advertising
of Domestic Airlines on TV during 2007. |
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-
TV advertising of Domestic Airlines saw a drop of 21 per cent during 2007 compared
to same period in 2006.
- During
2007, TV advertising of Domestic Airlines was more during the second half compared
to the first half of same year.
- In
the year 2006, the first and last quarter had an equal advertising share of Domestic
Airlines on TV.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
