18 June 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 97








Adex Analysis

Education sector ads on TV in Jan-May'08
Education sector ads on TV up 48% on TV during Jan - May '08 over Jan - May '07 - AdEx Analysis.

 

Media, Advertising & Marketing Watch
WWIL: Rs 937 mn boost in carriage
 Wire and Wireless India Ltd sees 70% surge in placement fees for FY'08; net loss at Rs 1.53 billion.

Zeel launches movie channel Zee Aflam in ME
 Zeel launches 24-hour FTA movie channel Zee Aflam in the ME; to show Hindi films subtitled in Arabic.

Mudra South to handle creative duties for Amrutanjan

MCI acquires Megaron to expand India ops

Walt Disney Home Entertainment unveils 2nd edition of Jungle Book

NBC Sports, WCSN partner to launch Universal Sports

CDI, Golden Games in Rs 450 mn project

TV Ratings
Top 10 Programmes (01/06/2008 to 07/06/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/06/2008 to 07/06/2008)
MAX
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
NDTV Imagine

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• A long-legged victory march for JWT lions
    		• Marketers must invest in multichannel approach
    		• Marketing dollar still behind traditional media
    		• Fizz goes flat: Non-colas have slipped
    		• INX Media to launch entertainment channels in Gulf
    		• India gets 16 nominations in Cyber & Design categories
    		• India is on a roll at Palais des Festivals
    Source: Economic Times
      
    		• BIA is Bangalore’s new advertising hotspot
    		• Castrol to spend Rs 100 cr on ads, promos
    		• Amul turnover up 23%
    Source: Hindu Business Line
      
    		• Outdoor advertising picks up in Kashmir
    Source: GreaterKashmir.com
      
    		• Different flavor for mobile ad mkt, says Yahoo!
    Source: CIOL
    		• Sigma Systems on Advanced Advertising
    Source: Techwhack
      
    		• UB, Heineken to talk on brands
    Source: Times Of India
      
    		• Bronze day for India at advertising festival
    		• Agencies must learn to say no to some cilents
    		• ‘Relevant brand idea is conspicuous by its absence’
    		• The numbers show the Chinese are connected
    		• Victory makes a winning pitch
    Source: Livemint
      
    		• Microsoft Taps YuMe To Handle Unsold Video Inventory Online
    Source: eBrandz
     
    International News
    		• Ringleader, IAC Ad Solutions in Pact
    		• Armani Wears It Like Beckham
    		• Chicago Mayor Stars in White Sox Spot
    		• Carmichael Names Burke Chief Strategy Officer
    		• IGA: Most Gamers Are OK With In-Game Ads
    		• Q1 Ad Spending Flat, per Nielsen
    		• SAG's Rosenberg Proposes Debate
    		• TBWA\C\D's Mitchell Heads to MRM
    		• Visa Confirms Global Review
    		• AMF Pension, HBO and Canon Score at Cannes
    Source: Ad Week
     
    		• TV Spots for Movies Resist TiVo-ing
    		• Jose Cuervo and Air Guitar: A Match Made in Heaven?
    		• They Feel Your Pain
    Source: Brand Week
     
    		• Internet advertising dips slightly to $5.8B in 1Q
    Source: AP
     
    		• Yahoo announces new partnerships in mobile advertising, mobile search service
    Source: Rtt News
    		• MySpace De-Clutters, Clearing Room for Big Ads
    Source: Washington Post
     
    		• Green marketing utilises social media
    Source: Epiphany Search News
     
    		• Hershey Hopes More Ads Will Sweeten Sales
    Source: Forbes
     
    		• The Upfront: Warner Bros. Ahead of Syndie Sales Pack
    Source: Media Week
     
    		• Entertainment and Advertising Move East in a Mobile World
    Source: Buzzle
     
    		• McCain Showcases His Environmental Side
    Source: NY Times
     
    		• Finance ad breached advertising code
    Source: NBR
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