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Says
Zee chairman Subhash Chandra, We have identified several opportunities for
the growth of our business and plan to consolidate our position in the cable business
by focusing on digitalisation and transforming ourselves into a B to C company.
The focus will be consumer and we will build all our systems, processes and delivery
to provide the consumer with the best TV viewing experience with the value-added
services (Vas) like broadband internet and movie-on-demand. One of the key enablers
of this strategy is the planned launch of Headend-In-The Sky (HITS) in the next
month. Adds
Chandnani, We would be the first multi-system operator (MSO) to deliver
digital services through Hits platform in India in the coming month. This would
enable us to roll out digital services and a sophisticated service network to
a larger national market, beyond the currently notified Cas areas quickly and
efficiently. WWIL's
digital revenues have increased to Rs 74.8 million for the fourth quarter. The
company has added new digital headends in Ludhiana and Lucknow in the quarter.
"We have started seeding digital boxes which is estimated to provide us higher
revenues and better margins as these are large cable and satellite markets with
above average ARPU (average revenue per user) which is at Rs 200- Rs 250 per month,
says Chandnani. Subscription
income for the last quarter jumped 35.9 per cent to Rs 694.8 million (from Rs
511.2 million in the corresponding quarter last fiscal). However, revenue from
sale of set-top boxes has declined from Rs 112.3 million to Rs 6.4 million. |