Indiantelevision.com's The Ad Linx Reporter dated 9 July 2008 - Global and Indian advertising news, information and data at your fingertips

9 July 2008

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Volume 21 - Issue No: 12

Adex Analysis

Soaps category ads on TV in Jan-May '08
TV ads of soaps category sees 19% growth in Jan-May'08 over Jan-May'07 - AdEX India Analysis.

Media, Advertising & Marketing Watch
Punit Goenka replaces Pradeep Guha as Zeel CEO
Punit Goenka replaces Pradeep Guha as Zeel CEO; Chandra's elder son takes charge immediately.

Homeshop18 receives $21 million funding support
Saif Partners puts in $16 million while Capital18 invests $5 million in Network18's Homeshop18.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Brands that see early signs will benefit
	Advertising isn't in keeping with medium's benefits
	Are senior suits comfortable in supporting role?
	Apple's deal with AT&T follows a 'walled garden' strategy
	Brand launches
	Guessing Game
	Marketers who view training as an expendable likely to suffer
	Bawdy copy: Missing the point
	Pepsi ends its innings with Sachin
	Iran bans sports, film stars from advertisements
	Ad growth follows industry trends
	Doyens of Indian cricket go missing in ads
	Source: Economic Times

	OnMobile's ad service
	Max New York entrains Rajdhanis for a brand chug
	Welspun Retail to invest Rs 150 crore on store expansion
	Gujarat firm launches international eye-wear brands
	MobileStore to step up presence, market share
	Fiat 500 to be launched this month
	Source: Hindu Business Line

	Ads That Pay for Game Play
	Xtract, Innovator in Social Advertising Intelligence Raises EUR
	Source: TechWhack

	Subhiksha to open 1,000 outlets by December
	Dull monsoons help retail firms post 25% rise in sales
	Muthoot launches India’s first ‘talk-radio’ station in Chennai
	Source: Financial Express


	OnMobile integrates ring back tone feature with mobile advertising
	Source: TelecomTiger

	Advertisers ready to 'play'
	Off-field hit: Companies shun Brand Sachin
	Reliance Retail to open optical stores by September
	Subhiksha to add 1,000 outlets
	Son-rise at Arvind as 4th generation Lalbhai joins group
	Source: Business Standard

	How will inflation hit brand value?
	Source: Livemint

	Microsoft To Provide Ads For Rodale Health, Fitness Sites
	Source: eBrandz

	Does visibility ad up?
	Source: Times of India

	Rly jumps on PPP brandwagon
	Source: Indian Express

	New FM radio station launched
	Source:The Hindu

	Iran bans sports, film stars from doing ad biz
	Source: DNA

International News

	Horizon Creates Geico Integration for Wii
	Office Media Network Sees Expansion
	AGs Oppose Sirius-XM Deal
	Wunderman Adds Chicago Web Shop
	Diageo's McMahan In as Heineken CMO
	BBDO West Picks Up More Harrah's
	Y&R Wins Doubletree
	Activision-Vivendi to Shake Up Games Biz
	Slowing Economy Hits Online Advertising
	Magna, ZO Cut Ad Growth Forecasts
	Source: Ad Week

	Dodge Challenger Starring in TNT Microseries
	TV, Internet, Mobile Usage Up Among U.S. Consumers
	Diageo's McMahan In as Heineken CMO
	Source: Brand Week

	Microsoft ramps huge advertising campaign to counter Apple’s ‘Get a Mac’ ads
	Source: Mac Daily News

	Country’s Leading Gay Lifestyle Magazine to Partner with MTV Network’s Logo for National Ad Campaign
	Source: Business Wire

	U.S. Advertising Will Reach $43.4 Billion in 2013
	Source: Destination CRM

	Magna's Coen Downgrades U.S. Ad Spending Forecast
	Source: Media Week

	FTC wants to curb tar-nicotine claims in cigarette ads
	Source: USA Today

	Mobixell Lands $6 Million for Mobile Multimedia, Advertising
	Source: DMW Media

	Economic gloom leads to cuts in ad forecast
	Source: Earth Times

	Mobile Advertising Set To Explode In Australia
	Source: Smart Office News

	Group kicks off $25 million ad campaign for health care
	Source: NW Source

	BusRadio gains industry ratings, criticism for pushing ads on kids
	Source: Boston Herald

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