Overview
of Soaps* category advertising on TV during January - May 2008
(8 July,
2008) |
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Key
Findings:
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TV advertising of Soaps* category witnessed 19 per cent
growth during January - May 2008 compared to January -
May 2007.
- 'Protection-
Ayurvedic/Medicated' segments has garnered a high share
of 49 per cent of Soaps* category on TV during January
- May 2008.
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'Hindustan Unilever Ltd' leads in advertising of Soaps*on
TV in January - May 2008.
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'Vivel Satin Soft' was number one new brand in Soaps*
category on TV during January - May 2008.
- Average
Ads/Day of Soaps* on TV increased by 14 per cent during
January - May 2008 compared to January - May 2007.
Note:
Soaps* category only includes Bathing/Toilets Soaps and
not the Laundry/Washing Soaps.
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Volume
Growth of Soaps* on TV during January - May 2008.
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During January -May 2008, advertising of Soaps* category
on TV has seen a rise of 19 per cent compared to same
period in year 2007.
Note:
Soaps* Category only includes Bathing/Toilets Soaps and not
the Laundry/Washing Soaps.
Share
of Variants of Soaps* on TV during January - May 2008.
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- During
January - May 2008, 'Protection-Ayurvedic/Medicated' segment
had the largest share (i.e. 49 per cent) of overall advertising
share of Soaps* on TV, followed by 'Nourishing-Beauty'
and 'Hydration-Moisturising' Soaps with 26 per cent and
13 per cent share respectively.
Note:
Soaps* Category only includes Bathing/Toilets Soaps and not
the Laundry/Washing Soaps.
Top
Advertisers of Soaps* on TV during January - May 2008.
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'Hindustan Unilever Ltd', 'ITC Ltd' and 'Reckitt Benckiser
(India) Ltd' were the Top three advertisers, contributing
76 per cent share of overall Soaps* category ad pie on
TV during January - May 2008.
Note:
Soaps* Category only includes Bathing/Toilets Soaps and
not the Laundry/Washing Soaps.
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New
brands of Soaps* advertised on TV during January - May 2008.
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- 'Vivel
Satin Soft', 'Lux Strawberry & Cream' and 'Vivel Di
Wills Toilet Soap' were top three new Soap* brands advertised
on TV during January - May 2008.
Note:
Soaps* Category only includes Bathing/Toilets Soaps and not
the Laundry/Washing Soaps.
Top
States in Soaps* advertising on TV during January - May 2008.
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During January -May 2008, Soaps* category advertising
on Regional and National channels in the ratio of 61:39.
- 'Maharashtra',
'Andhra Pradesh' and 'Karnataka' were the top three states
accounting for more than 50 per cent advertising share
of Soaps* category on Regional channels during January
- May 2008.
Note:
Soaps* Category only includes Bathing/Toilets Soaps and not
the Laundry/Washing Soaps.
Average
advertising frequency of Soaps* on TV during January - May
2008.
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- Compared
to January - May 2007, average advertising frequency of
Soaps* saw a rise of 14 per cent on TV during January
- May 2008.
Note:
Soaps* Category only includes Bathing/Toilets Soaps and not
the Laundry/Washing Soaps.
Celebrity
Endorsements for Soaps* on TV during January - May 2008.
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- 'Priyanka
Chopra' with 24 per cent share leads in Celebrity endorsement
of Soaps* on TV closely followed by 'Kareena Kapoor' with
23 per cent share during January - May 2008.
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The third spot of the Celebrity Endorsement chart for
Soaps* was occupied by 'Yuvraj Singh' during January -
May 2008.
Note:
Soaps* Category only includes Bathing/Toilets Soaps and not
the Laundry/Washing Soaps.
Watch
out for forthcoming interesting analyses in future.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
