10 July 2008Newsletter SubscriptionEmail this Page

Volume 21 - Issue No: 13








Media, Advertising & Marketing Watch

MQ Networks to market air time on Real Estate TV
 MQ Network to manage ad sales of Real Estate TV for 2 years; realty channel to launch on 22 August.

 


Ashtavinayak to put Rs 9 bn in movie slate
 Ashtavinayak is investing Rs 9 bn for production of 20 films which include its foray into regional cinema.

Dish TV to take on Sun Direct, drops rates in South India
 Dish TV reduces entry cost by 40% & introduces hat-trick offer for subscribers in the southern states.


Network18's E18 lines up slate of events for 2008

Johnny Walker unveils F1 promotion in India

WWE promotes Kong to VP marketing, Canada, LA, China

MTV, White Mischief crowns 'L2F' campaign winners

Nick to serve Olympic-themed episodes on animated shows

AXN's eBuzz to wear Bollywood garb

Star Voice of India to launch on 18 July

7Seas Technologies launches seven 3D mobile games

Zedo launches Internet ad reporting technology

PPC to release Nandita Das's directorial debut in October

TV Ratings
Top 10 Programmes (22/06/2008 to 28/06/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/06/2008 to 28/06/2008)
Star Cricket
Star Plus
Zee TV
DD1
Sony Entertainment TV
Sun TV
NDTV Imagine
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Doyens of Indian cricket go missing in ads
    		• Hyundai, Trent, Dabur pulled up for violating ad code
    		• Real Estate TV appoints MQ Networks for ad sales

    • VF-Arvind Brands doffs Hero, Riders & Lee Youth

    		• Yahoo investors unlikely to get a higher premium
    		• Brand Tendulkar: Losing appeal for youth brands
    Source: Economic Times
      
    		• Hyundai, Trent, Dabur pulled up for violating ad code
    		• For a slice of the dish
    		• ‘The newsstand’s coming alive’
    		• Ostracised outdoor?
    		• Is your company a ‘brand of choice’?
    		• July, NDTV Convergence service
    		• Consumers seek out value retailers
    Source: Hindu Business Line
      
    		• Impetus in top 3 “CNBC-TV18 Emerging India” Award
    Source: Moneycontrol.com
      
    		• WiMax to be launched in city of destiny
    Source:The Hindu
      
    		• July System, NDTV Convergence to launch ‘Mi SMS’ service
    Source: TelecomTiger
     
    		• Advertisers warm up to online spend
    		• Advergaming: The emerging brand recall tool for advertisers
    		• Fame multiplexes in Howrah, Rajarhat soon
    		• Packaging costs tango with oil spiral, hit FMCGs
    		• Chhabria in JV with German company
    		• Bharti DTH service launched in Gurgaon
    Source: Business Standard
      
    		• Learn the brand new weekend rope trick
    Source: DNA
     
    		• US debates privacy issues of online ads
    Source: Financial Express
      
    		• '2010 will be the tipping point for digital advertising'
    		• Advertisers gear up for the Games
    Source: MSN India
      
    		• Google's YouTube Ad Revenue Short of Expectations
    Source:Daijiworld.com
      
    		• Advertising watchdog slams fatty snacks
    Source: TopNews
     
    International News
    		• BASF Unit Taps Mullen
    		• Apple iPhone 3G: 30-Minute Marketing
    		• Fox Eyes $35 Mil.+ in All-Star Game Ads
    		• Blockbuster Appoints Johnson CMO
    		• CBS Touts 'Greatest American Dog'
    		• Hearst, MSN Prep Food Site
    		• AFTRA Ratifies Contract
    		• UM's Brien Tops IPG Media
    		• Nick to serve Olympic-themed episodes on animated shows
    Source: Ad Week
     
    		• The Athlete's Foot Gets a Makeover
    		• Blockbuster Appoints Johnson as CMO
    		• Pepsi to Kick Off NFL Cola
    Source: Brand Week
     
    		• Senate considers advertising verses privacy
    Source: VNU Net
     
    		• IBM Touts Results from Advertising in SmartBrief Online Publications
    Source: Market Watch
    		• iPhone could spur growth of mobile ads
    Source: SMH
     
    		• Magna Cuts Ad Growth Forecast to 2%
    Source: WSJ
     
    		• ISPs enter the targeted ad game
    Source: CS Monitor
     
    		• VideoEgg launches new video ad features
    Source: CNet
     
    		• Sky invests in in-video advertising
    Source: Mad
     
    		• Google feels pinch as advertisers shun YouTube
    Source: Telegraph
     
    		• Medialets to Take Crack at Advertising on the iPhone
    Source: Mashable
     
    		• DISH Network Expands Interactive Advertising
    Source: Zatz not Funny
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