Indiantelevision.com Team

(9 July 2008 7:00 pm)

NEW DELHI: MTV, along with United Spirits' White Mischief, has announced the winners of the "Licence 2 Flirt(L2F)" campaign, which was created with an aim to engage consumers in a "flirtatious" way.

The winners of this "L2F" title are Dev Pratap Singh from Nagpur, Samir Saluja from Delhi and Varsha Chidambaram from Kolkatta.

The campaign was launched in eleven cities across select pubs, night clubs and discos wherein the consumers had to answer questions that would rate their "flirt quotient".

According to United Spirits Business Head Debashish Shyam, "This activity has brought alive the essence of the brand in a manner that no other spirits brand has done before. A theme like 'license2 flirt' has brought out the wittiest best in our consumers and helped them engage with the brand."

Eleven contestants were shortlisted from various parts of the country, from which the final winners werev selected.

MTV India VP marketing and sales Aditya Swamy said, "Young people today are active across media platforms and every marketer is faced with the challenge of interception. In partnership with White Mischief we have created a multi-platform campaign which brought together on-ground, TV and the web that ensured that the consumer was smartly intercepted by the brand proposition. With a truly exciting prize to go along, this activity has been a huge success."