8 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 6








Media, Advertising & Marketing Watch

IBF, AAAI meet fails to move ad surcharge issue
 Indian Broadcasting Foundation and AAAI meet but do not discuss on the 25 per cent ad surcharge issue.

 

Ad Pick
'Thou shalt not break' - Ambuja Cement's new 'Muskan' TVC
 The warden is reading "Project Muskan," while a bald, bespectacled gentleman sitting opposite her palpates the edge of a glass full of water. His crooked smirk tells of the game he is up to - demolish Muskan Anathalay and build a hotel in its site.

Other Media, Advertising & Marketing Watch
Soros buys 3% in Reliance Ent for $100 mn
 Billionaire investor George Soros buys 3% in Reliance Entertainment for $100 million; Anil Ambani company to also launch news channel.

Regulatory bill for TV channels soon, Govt tells SC
 Govt. to soon introduce Broadcast Regulation Bill and Content Code, Information & Broadcasting ministry tells Supreme Court.

Red FM’s Bajaate Raho Awards to telecast on Channel [V]

Asian Paints launches 'Colour Next 2008' with Soha Ali Khan

Sprite unveils summer campaign for 2008

Super Bowl 2008 records 97.5 mn viewers in US

Nick announces 'Bhoot Bhagao' contest
Cartoon Network enhances interactive features of website

9X to launch metro vs rural talent show 'Chak De Bachche'

Neo Sports bags tennis rights for Fed Cup, Davis Cup

Viewing of TV shows online getting popular in US: Study

TV Ratings
Top 10 Programmes (20/01/2008 to 26/01/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/01/2008 to 26/01/2008)
Zee TV
Star Plus
Sony Entertainment TV
Sun TV
DD1
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Media group Havas leverages digital services out of India
    		• Reva to launch another car by year-end
    		• Outcast TV selects Tanla Solutions
    Source: Hindu Business Line
     
    		• Britannia, Danone dispute over Tiger may end soon
    		• Sprite`s new campaign to retain whacky flavour
    		• Bollywood makes blockbuster profit selling film rights
    		• Rel Money launches portfolio scheme
    Source: Business-Standard
      
    		•  More Aussie players for ICL
    Source: The Hindu
     
    		•  Mallya’s F1 chariot unveiled
    Source: DNA
     
    		• Excellence is the way to make profits in IPL
    		• CA sponsorship conflicts not bothering team
    Source: Indian Express
      
    		• HUL all set to re-brand Sunsilk with new look
    		• Marketing is not advertising
    		• UTV may merge toons with motion pictures biz
    Source: Financial Express
      
    		•  Sachin will be IPL Mumbai team's non-playing captain
    		•  Coca Cola unveils new summer campaign for Sprite
    		• George Soros picks up 3% in Reliance Ent for $100 mn
    		• IPL appoints Sundar Raman as the CEO
    Source: Economic Times
     
    		•  "Hoardings... Hoardings... All the Way"
    Source: Chennai Online
     
    		•  Rs 60 cr till Jan: BBMP hits jackpot with ad revenue
    Source: SahiOnline
     
    International News
    		• Bank of America Looks at 5 Shops for $250 Mil. in Media
    		• BBDO Exits Atlantis Pitch
    		• Breakup Plan Slows IAC in Q4
    		• Tutssel's Judgment: 'Bad Work' Need Not Apply
    Source: Ad Week
     
    		• Holland Mark wins Zipcar ad biz
    Source: Biz Journals
     
    		• Thomson rethinks Reuters brand
    Source: Financial Times
     
    		• Nielsen, NeuroFocus Allign To Develop High Tech Ad Monitoring
    		• Diageo Stirs the Ketel One
    Source: Brand Week
     
    		• Nielsen: Victoria's Secret Most-Watched Super Bowl Ad
    Source: Media Week
     
    		• ROK unveils first advertisers for FreeBe TV
    Source: DM Europe
    		• CBS Mobile Offers Location-Based Mobile Ads
    Source: InformationWeek
     
    		• Petry International to Sell National Advertising on RFD-TV
    Source: Broadcasting & Cable
     
    		• Minneapolis 'Star Tribune' Names Senior VP/Advertising
    Source: Editor & Publisher
     
    		• UK advertising caution causes Yell pain
    Source: Guardian
     
    		• Web Video & Ad Production Firm TurnHere Lands $7.5 Million
    Source: Digital Media Wire
     
    		• SA threatens junk food ad ban
    Source: The Australian
     
    		• Jiffy Lube Launches Women's Heart Health Campaign
    Source: Promo Magazine
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