Kids can also express their creativity via the special "My Studio" application, which enables the creation of user-generated content using Cartoon Network's assets to create their own animated story. With extra gaming functions added, friends can challenge each other in multiplayer games. Players can also record and keep improving on their scores with the High-Score Function in Flash games.

In addition, users can talk to each other about their favourite toons and topics that matter to them on the message boards and blogs available on the website. Steps have been taken to ensure that the website is kid-friendly as members' personal contact information is not displayed. The content and activities within the website are monitored and it is mandatory for kids to seek parent consent for website registration.

"While these new and exciting functions will appeal to young internet users, the site also offers an array of options for Cartoon Network's advertising partners. We are confident that the website will also be an industry pioneer, offering a unique platform for our advertisers to reach their target audience via integrated websumer interaction," added Krishnani.

The network's ad partners can now add more value to their campaigns with options such as pre-rolls in video streaming, pre-game TVC insertions, interactive rich media advertising solutions (expandable banners, floating ads and page overlays), branded microsites, branded e-cards, advergaming and user-generated content, states an official release.