4 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 2








Special Report

English movie channels bank on digitalisation for growth
 English movie channels see marginal ad revenue growth in 2007; Star Movies leads the pack, folowed by HBO.

 

Media, Advertising & Marketing Watch
NDTV Imagine makes strong debut
 NDTV Imagine records a GRP of 55 in the debut week; claims third spot in weekday prime time Hindi GEC space.

INX News ropes in Arup Ghosh as newsroom head
Indrani and Peter Mukerjea's INX News Pvt Ltd has announced the appointment of news broadcast veteran Arup Ghosh as its newsroom head.

Universal Music, Sony BMG inks digital licensing pact
 Universal Music Publishing Group ink digital licensing deal with Sony BMG Music Entertainment for Southeast Asia and India.

Bollywood to actively participate in Miff 2008
 Miff 2008 will see Basu Chatterjee, Jahnu Barua, Jabbar Patel and Subhash Ghai inaugurate different sections of the film festival.

BBC's Asian Network launches marketing campaign

Wizcraft International wins global award at Atlanta

AT&T, Yahoo! sign ad deal

MGM to launch movie channel in India

Walt Disney renews CEO & president Iger's contract by 5 years
Wal-Mart to offer merchandise based on Disney's 'Hanna Montana'

BBC Worldwide makes appointments in audio, music biz

Amazon.com to acquire Audible.com for $300 million

Booking air tickets most popular among internet shoppers

DirecTV, TNS tie up for audience measurement

Marvel to advertise Iron Man movie on Super Bowl

TV Ratings
Top 10 Programmes (13/01/2008 to 19/01/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/01/2008 to 19/01/2008)
Star Plus
Zee TV
Sun TV
Gemini TV
Sony Entertainment TV
Zee Cinema

Source: us.indiantelevision.com
Today's Newsbreakers.......India
    		• Reality shows hit the Internet after conquering TV households
    		•  Ad-Venture | Street smart
    		•  Youth Marketing | Target: Gen Y
    		•  Managing people, building brands
    Source: Livemint
      
    		• Trust quotient prerequisite for enhancing brand value: Blackstone
    		• Consumers favour Net research for gadget buys
    Source: Hindu Business Line
     
    		• IMI Mobile will raise the pitch with Ad-ring
    		• Not about the money, honey?
    		•  Doordarshan to get a facelift: Prasar Baharti
    Source: DNA
     
    		• India is West’s top side story for ad shoots
    		• Consumer durables industry bring a shift in marketing strategy
    Source: Financial Express
      
    		• Reliance, Vodafone to bid for IPL title rights
    		• Branding extravaganza in store for IPL
    		• Evinix Accessories to launch retail store brand soon
    Source: Business-Standard
     
    		• Hoarding falls on lawyer's head
    Source: Times of India
     
    		•  More pvt players should support documentaries: Dasmunsi
    		•  India-specific games on Bollywood, mythology on anvil
    		• Canon plans to roll out global flagship brand stores in India
    		• Hindustan Unilever set to slash jobs
    		• ITC bakes fresh challenge in bakery battle with Britannia
    Source: Economic Times
     
    International News
    		• Chrysler Preps 'New Day' Campaign
    		• Burlington Expands Review
    		• IAC Takes Diller Tiff to Court
    Source: Ad Week
     
    		• Italy regulator confirms court suspends entry of new advertising rules
    Source: Forbes
     
    		• Idell Joins Nielsen as EVP, Media Product Leadership
    		• Study: Ad Play During Super Bowl Sees Post-Game Results
    Source: Media Week
     
    		• DISH Network Features Comedian Frank Caliendo in Ad Campaign
    Source: CNNMoney
     
    		• Microsoft, Yahoo would create advertising titan
    Source: Globe and Mail
     
    		• 2007: Begun’s context advertising sales increase by 177%
    Source: CNews, Russia
    		• Olympics Fuel Ad-Spending Surge in China
    Source:CRI Online
     
    		• BBC investigating racial job ad
    Source: Earth Times
     
    		• Obama To Run Ad During Super Bowl
    Source: CBS News
     
    		• Google says its ad growth is still strong
    Source: IHT
     
    		• Romney welcomes free advertising from Ann Coulter et al
    Source: Reuters
     
    		• Gannett 4Q Off 31% - Newspaper Ads Sales Down 12%
    Source: Editor & Publisher
     
    		• Malicious ads infect Expedia and Rhapsody
    Source: VNUNet
     
    		• Virgin launches 'Hate to wait?' ads
    Source: Guardian
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