11 February 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 7








Special Report

Dubbing to ride on 'Firangi' content
 Indian broadcasters are ready to experiment heavily with dubbed international content in 2008.

 

Media, Advertising & Marketing Watch
NBCU to launch Sci-Fi, Universal channel in India
 After acquiring 26 per cent stake in NDTV Networks, NBC Universal NBCU is set to launch two channels in India - Sci-Fi and Universal channel.

Star in syndication deal with Filmy for blockbuster films
 Star India syndicates blockbusters Rang De Basanti and Honeymoon Travels Pvt Ltd to Sahara's movie channel Filmy.

Trai warns broadcasters against manipulating a la carte rates
 Telecom Regulatory Authority of India finds broadcasters quoting higher rates of some channels which were earlier priced lower; warns against such manipulative offers.

AdFest jurors announced; Dabral, et al represent India

Raymond Retail to expand

Shell launches promo film in its global brand campaign

Ad world in 'a state of hurt': Forrester Research

Force India car unveiled; sponsors hop in

Tata Motors launches new TVC for Magic

Nick, 2K Play launch video game versions of 'Go, Diego, Go!' in North America

Nielsen partners NeuroFocus to develop research metrics

TV viewing among youth in UK to rise by 4.6% over 5 yrs

BBC Worldwide sells shows to Australia's Seven Network

TV Ratings
Top 10 Programmes (20/01/2008 to 26/01/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/01/2008 to 26/01/2008)
Zee TV
Star Plus
Sony Entertainment TV
Sun TV
DD1
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Online marketing becoming preferred mode of advertising
    		• Consumer relationships key to ad agency success
    		• Brand Pepsi's multi-starrer campaign to involve SRK, Deepika
    		• Godrej eyes leadership in durables segments
    		• Over 40% Indians net latest job online
    		• How EPL has become a global brand
    		• Mirchi Movies to foray into southern market
    Source: Economic Times
     
    		• Raymond to expand retail network in Karnataka
    		• Red Tape to open 300 more stores in 2 yrs
    		• Jockey takes steps to turn into lifestyle brand
    		• `Smart` non-traditional Cricket ad firms score high
    		• 92% China villages covered by broadband internet
    Source: Business-Standard
      
    		•  Lee hopes CA-BCCI sponsor conflict would end
    		•  IPL player’s auction on Feb. 20
    Source: The Hindu
     
    		• Bluelines seek permission to advertise on buses
    Source: The Pioneer
    		• Bennett, Coleman to launch public relations agency
    		• TV9 group in talks for stake in Kolkata TV
    		• Going it alone, creatively
    Source: Livemint
      
    		• The next big thing
    Source: Financial Express
      
    		• Raymond to strengthen retail presence in towns
    Source: Hindu Business Line
     
    		•  Saif to sport rugged look in new Provogue ads
    Source: DNA
     
    		• Growth of small sector; keeping up with MNCs
    Source: Navhind Times
     
    		•  Deepika in twin ads no spot of bother?
    Source: Times of India
     
    International News
    		• LendingTree Taps Euro RSCG for Creative Chores
    		• Univision Hires Mackin
    		• Forrester: Agencies Need to Reboot
    		• JWT's Salzman Heads to Porter Novelli
    		• Sylvan Learning 'Celebrates' With $70 Mil. Push
    		• Ex-Interscope Exec Opens Agency
    Source: Ad Week
     
    		• Report: Advertising Is In 'A World Of Hurt'
    		• Sprint-Suave Sponsored Web Series Gets Renewed
    Source: Brand Week
     
    		• Tourism Australia to review £30m advertising and media accounts
    Source: Marketing Week
     
    		• Nielsen Apologizes for TV Ratings Delays
    Source: Media Week
     
    		• SA Govt takes on junk food advertising
    Source: ABC
     
    		• Ryanair profits drop sparks ad cutbacks
    Source: www.marketingweek.co.uk
    		• EU Commission plans new rules on car advertising - report
    Source:Forbes
     
    		• Korean Tourism Ad Wins Grand Trophy at New York Fest
    Source: Digital Chosun
     
    		• Search Ad Startup Gets Yahoo Shopping
    Source: Yahoo
     
    		• Canada limits food and beverage advertising to kids
    Source: Brownfield
     
    		• Interpublic To Take 49% Stake In Multicultural Ad Agency
    Source: CNNMoney.com
     
    		• AOL clinches Spectator web ad deal
    Source: Guardian
     
    		• Texas Tourism launches new ad campaign
    Source: Biz Journal
     
    		• MediaCom to handle Dell’s £850m European account
    Source: www.mad.co.uk
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