Indiantelevision.com's The Ad Linx Reporter dated 5 Aug 2008 - Global and Indian advertising news, information and data at your fingertips

5 Aug 2008

Volume 21 - Issue No: 30

Indian Television Dot Com requires Sr. and Mid level Ad Sales Managers Contact: asrecruitment@indiantelevision.com Tel 91 22 40666777

Media, Advertising & Marketing Watch

News Corp to launch 6 channels
Rupert Murdoch says News Corp plans to invest $100 mn to launch six regional channels in India.

NDTV MetroNation plans to launch in Chennai by October-end
NDTV plans to launch MetroNation in Chennai by October-end; Mumbai launch by end of the fiscal.

BSNL, Aksh Optifibre launches IPTV service icontrol in Jaipur
Aksh Optifibre launches IPTV service on BSNL network in Jaipur; to operate under icontrol brand.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	TV ad volumes grow 26% during January-June
	Murdoch launches DJ India Titans 30 Index
	Source: Hindu Business Line

	Outdoor advertising set to get bigger
	Changing colours: Art lovers now bet on quality, brand
	Murdoch says to launch six vernacular TV channels in India
	Mobile VAS players line up offerings
	Source: Economic Times

	Reliance Retail enters Bengal market
	Source: Hindu

	British Olympic cyclist poses nude for ad campaign
	Source: Smash Hits

	‘TV advertising in the US is good’
	Pooja Bedi joins the celebrity blog bandwagon
	Mudroch launches Dow Jones index for India
	We will keep adding 3 to 4 brands a year’ 03
	Wipro Info bags 5-year Spencer’s deal
	Source: DNA



	Photos: MyQuu.Com Brings Interactivity and Social Networking
	American Apparel Ranks as Top Online Advertiser Among Apparel
	Source: IT News Online

	Adlabs Cinema:Study to understand Cinema audience behaviour
	Source: Moneycontrol.com

	Murdoch to expand presence in India with six new TV channels
	Equanimity and enlightenment
	Direct mail tries to go green. Really...
	Everything’s fine! My T-shirt says so
	Set in the morning TV news
	NASCAR, marketing may get a second look
	"We want to be more to our customers"
	Beyond mean and lean
	For a bigger slice
	Source: Financial Express

International News

	ISM Advances With Emirates Airlines
	TW Puts Hold on Miller Joining Yahoo! Board
	MediaVest's Manifesto: Truth and Design
	MDA Effort Ups Emotional Ante
	Agency.com Seeks to Right Its Ship
	Nike's Latest Ad Vehicle Comes Armor Plated
	Davie Brown Gets Ready for Its Close-up
	Evian Eyes U.S. Open for Promo
	Federated, Microsoft Launch CrowdFire
	How Stengel Found Purpose, Post-P&G
	Source: Ad Week

	Evian Taps U.S. Open for New Marketing
	World Series of Poker Builds Hype Around Championship
	Febreze Refreshes Pet Odor Line With Two Extensions
	Source: Brand Week

	Ipsos ready to buy TNS TAM business from WPP
	Source: Research-live

	AOL’s Platform-A Introduces Mobile Ad Inventory Management Toolss
	Source: Moconews

	Yahoo seeks Indonesian local partners to boost advertisement
	Source: Tehran Times

	Media hit by woes of biggest advertisement buyers
	Source: FT

	British athletes bare all for advertising campaign
	Source: Reuters

	MTV, Comedy Central ads focus on young voters
	Source: Washington Times

	Branded shows reach audiences other ads cannot
	Source: Times Online

	H&R Block sues American Express over ad campaign
	Source: Biz Journals

	Display Advertising Appeals To American Apparel
	Source: Business24-7

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