Indiantelevision.com Team

(4 August 2008 6:00 pm)

MUMBAI: Nature’s Essence, a personal care product brand, has launched their color cosmetic range under the Coloressence brand.

The range has been launched in 16 countries which includes 9 gulf countries.

The company has roped in Bollywood make-up artist Cory Walia to endorse the brand.

The range comprises of make-up base, concealers, foundation, lip sticks, lip gloss, pan sticks, pan cakes, voluminising mascara, eye shades in matte, pearl eye shades, powder eye liner, loose powders, shimmer powder, blushers, lipsticks, shimmer highlighter, and skin and body illuminator.

Nature’s Essence says that it has a long term association with practicing beauty experts and salon professionals and this is the reason why the parent company has introduced Coloressence only in the professional segment. This segment includes beauty parlors, beauty salon and make-up studios in the first phase.

During the second phase, the company plans to introduce Coloressence in organised retail segment like Big Bazaar, Big Apple, Reliance Retail Outlet, Vishal Mega Mart, and other retail chains and also through select cosmetic counters all across the country.