25 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 60








Media, Advertising & Marketing Watch

Tdsat orders 4 IMCL distributors to reconnect the MSO's feed
 Tdsat's interim order asks four IndusInd Media's distributors to “reconnect" the feed of the MSO.

 

Ad Pick
'Stop playing with planet earth….' - CELL 18's new TVC
 Stop playing with planet earth…. Just stop it. And this is what Cell 18 challenges us for with its new ad.

Other Media, Advertising & Marketing Watch
Dish TV to tap rights issue, targets Rs 12 billion
 Dish TV board gives nod to raise up to Rs 12 bn via rights issue; plans to up borrowing limits to Rs 20 bn.

UTVi in content tie up with Business Standard
 Business news channel UTVi announces content tie-up with financial daily Business Standard.

Chlorophyll's Shethia joins advisory board of EMF

Balan Natural Foods launches "Jossh" juices in Bangalore

BD, Radio Indigo to bring Amsterdam band to Bangalore

Jury members for Rose d’Or Festival announced

Disney Book Group to launch book on Miley Cyrus

BBC Ent. to launch new season of Dancing with the Stars

HDTV laptops to arrive in China for Olympics

US consumers to spend less on entertainment in 2008

Yash Raj to release Thoda Pyaar Thoda Magic on 27 June

TV Ratings
Top 10 Programmes (30/03/2008 to 05/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/03/2008 to 05/04/2008)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
NDTV Imagine
Kalaignar TV
MAX
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• BFSI sector to gain most from increased online ad spend
    		• Women finally warm up to cricket
    		• Lakme`s sunscreen ad breaks the clutter
    		• UTVi in content tie-up with Business Standard
    		• Cannes Lions to be held in June
    		• Mobile phone service, brand or service?
    		• Reality shows jump class; more revenue, few episodes
    Source: Business-Standard
     
    		• Maharashtra govt. says no to cheerleaders for IPL
    		• Samsung to enter into tie-ups with retail giants
    		• Samsung to start more multi-brand outlets
    		• Indesit launches home appliances range
    Source:The Hindu
      
    		• Google introduces Brand-Image Ads for Mobile Phones
    		• Yahoo Beats Estimates, But Microsoft Bid Stand Firm
    Source: TechShout
     
    		• Dish TV launches ‘IPL Pack’
    		• Sabols to expand product range, market reach
    		• Balan Natural unveils `Jossh'
    		• Zero Friction, EA launch gaming championship
    Source: Hindu Business Line
    		• UK's advertising watchdog raps Indian channel
    		• Print gong leaves Goafest, O&M with egg on faces
    		• Front foot: NFL cheerleaders at IPL signal reverse outsourcing
    		• Budgeting hotels goes off-track
    		• Pakistanis taking IPL like movies with popcorn: Shoaib Malik
    		• Kadamba dynasty logo to be reinstaed on Goa govt buses
    Source: Economic Times
     
    		• Dell launches commercial partner programme
    		• Publishing industry not one over customs duty waiver on newsprint
    Source: Financial Express
      
    		• UK watchdog raps Indian channel for ad
    Source: Times of India
      
    		•  First impressions: The IPL concept has a lot going for it
    Source: Indian Express
      
    		• Ban fans politicians pick on IPL cheerleaders
    Source: CNN-IBN
     
    International News
    		• Karo Rises at OMD
    		• Lubriderm to Roberts & Tarlow
    		• Payless, Stride Rite Move to Optimedia
    		• R/GA Snags AKQA Vet for London
    		• Sara Lee Makes Marketing Moves
    		• Updated: Yahoo! Deal on the Brink
    		• Survey: Web Generates Consumer Feedback
    		• Lowe Adds Knorr
    		• Bollore Eyes Harris Interactive
    		• Wendy's, Arby's Join Forces
    Source: Ad Week
     
    		• Sara Lee Shakes Up Marketing Department
    		• Southwest Airlines' Agency Sued Over TV Ad
    		• MTV, VH1 Bring 'Iron Man' to Life
    		• Lowe Adds Knorr Assignments
    Source: Brand Week
     
    		• CBS Acquires Int'l Outdoor Advertising Group
    Source: Media Week
     
    		• McClatchy CEO expects continued weak advertising environment
    Source: Small Cap Investo
     
    		•  Nintendo to sponsor Sky’s Gladiators
    Source: Mad
    		• Saatchi steps down from Finsbury
    Source: Scotsman
     
    		• Asahi Turns to Profit After Cutting Advertising Costs
    Source: Bloomberg
     
    		• $25M ad blitz to boost Alberta 'brand'
    Source: Canada
     
    		• Antena 3 CEO 'concerned' for Spain ad market growth for rest of year
    Source: Forbes
     
    		• Media Alert: Sigma Systems on Interactive Advertising at Cable Congress 2008
    Source: Fox Business
     
    		• CNet lands content, advertising deal with Yahoo
    Source: Market Watch
     
    		• Google Unfurls Banners for Mobile Ads
    Source: Ecommerce Times
     
    		• Alcohol producers and retailers join for Euro-wide campaign
    Source: Marketing Week
     
    		• World Travel Awards launch global TV campaign
    Source: Breaking Travel News
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.