23 April 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 58








Adex Analysis

Snapshot on TV Ad in Q1 08 - Part 1
29 per cent growth in TV advertising during Q1'08 compared to Q1'07. - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
NBA submits content code to MIB
News Broadcasters Association sends to MIB Code of Ethics and redressal mechanism regulation.

Warner, Soundarya Rajnikanth ink deal
 Warner Bros to foray into regional film production; stitch multi-movie deal with Soundarya Rajnikanth.

Reliance Retail in JV with Office Depot

Radio Mirchi to promote Delhi Daredevils during IPL

Khosla, Dawar to represent India at Clio Festival '08

Ozone Ayurvedics to launch 'Zap and Clear' campaign

Nat Geo launches music video to promote Earth Day

Nickelodeon launches 'The Big Green Help' campaign for Earth Day

9X to be available on WatchIndia.TV

AOL launches in Hong Kong

ABC.com launches Lostcape to promote 'Lost'

MoviesClub launches movie distribution co-operative

HBO to sponsor South Asian International Film Festival

TV Ratings
Top 10 Programmes (30/03/2008 to 05/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30/03/2008 to 05/04/2008)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
NDTV Imagine
Kalaignar TV
MAX
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Sapient sets sights on online ad market in India
    		•  Congress rides on IPL to score with voters
    Source: Livemint
     
    		• Prasoon among 9 Indians in `Cannes Lions 2008` jury
    Source: Zee News
     
    		• Zapak comes into play for SRK`s Knight Riders
    		• Rel Retail signs venture with Office Depot
    		• Samsung Group chairman resigns
    		• Brands cozy up to regional films
    Source: Business-Standard
     
    		• A test of sorts for IPL
    		• Big guns fail to boom at IPL match
    		• Srinivasan predicts bright future for Twenty20 and IPL
    Source:The Hindu
     
    		• Disney launches new nature film label
    		• LG Electronics repositioning brand in India
    		• NDTV may launch at least four new lifestyle channels
    		• Brand India selling? FIPB got 44 retail applications in 2 years
    Source: Financial Express
      
    		• IPL is a hit in Australia
    Source: Hindustan Times
     
    		•  Consumer appliance cos plan 10% price hike
    Source: Times of India
      
    		• All-time favourites from Cannes Lions
    		• Mobile contact: Distinct brand strategies
    		• Outdoor Innovations
    		• Case Study: Coca-Cola
    		• Ideas that defy categories
    		• Green becomes obsession with consumers
    		• Brand launches during the week
    		• Insurance, MFs emerge as biggest spenders
    		• Hindi version of 'Samjhota Express' to be launched in Delhi
    		• IPL: King Khan beats Mallya, Ambani in show & biz
    		• Coca-Cola objects to commentators endorsing Pepsi on air
    Source: Economic Times
      
    		• OOH Media partners CNBC TV18 for Emerging India Awards 2008
    Source: domain-B
     
    		• SET Max hikes ad rates for IPL
    Source: NDTV.com
     
    		• News broadcasters decide on code of conduct, redressal system
    		• Reliance Retail in venture with Office Depot
    		• US Pizza launching sandwich, fast food brands
    Source: Hindu Business Line
     
    International News
    		• 'Essence,' Warner Bros. in Production Pact
    		• 'Got Milk' Gets Extreme Web Makeover
    		• Siltanen Adds Work From Suzuki
    		• 7.4% Organic Rise for Havas in Q1
    		• Another Creative Team Leaves TBWA\C\D
    		• CNN Promo Turns Headlines Into T-Shirts
    		• Organic CEO Kingdon Leaves for Second Life
    		• Publisher/Editorial Director
    		• 12.5% Q1 Revenue Spike at Omnicom
    		• Adweek Names Alison Fahey
    Source: Ad Week
     
    		• BMW Parks the X6 on Wall Street
    		• Candace Parker Scores With adidas, Gatorade
    		• Burwick to Oversee PepsiCo's Global Marketing
    Source: Brand Week
     
    		• Google accused of deception in selling AdSense keyword ads
    Source: Business Week
     
    		• New ad campaign to market Grampians
    Source: ABC
     
    		• J. Morrison Group Wins Recruitment Advertising's Highest Honor
    Source: Yahoo
    		• French advertising group Havas Q1 sales up 2.5 pct
    Source: Reuters
     
    		• Twitter Japan launches, with ads
    Source: News
     
    		• Anmesty launches controversial ‘torture’ ad
    Source: Utalk Marketing
     
    		• Chicago Pulls GTA IV Transit Ads
    Source: Gtanet
     
    		• Consolidation to boost online ad market
    Source: VNUNet
     
    		• Judge halts Tyson antibiotic-free chicken advertising
    Source: BusinessWeek
     
    		• Burst Media launches ad network for eco friendly sites
    Source: Bizjournals
     
    		• Mondadori advertising revenues grew more than 5 percent in Q1
    Source: Forbes
     
    		•  Google sued over advertising program
    Source: CNET News
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.