Snapshot
on TV Advertising in Q1 08 - Part 1
(22 April,
2008) |
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Key
Findings:
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29 per cent growth in TV advertising during the Q1'08
compared to Q1'07.
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'Cellular Phone Service' category leads in TV advertising
during the 1st quarter of 2008.
- 'Hindustan
Unilever Ltd' was the number one advertiser on TV during
the first quarter of 2008.
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Volumes
Growth in TV advertising.
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TV advertising volumes saw a growth of 29 per cent during
Q1' 2008 compared to Q1' 2007.
Share
of Categories in TV advertising during Q1'08.
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Top 10 categories constituted 36 per cent share of TV
advertising during Q1 '08.
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'Cellular Phone Services', 'Social Advertisements' and
'Life Insurance' were the top three categories during
Q1'2008.
Positioning
of Top 10 Categories of Q1 08 in Q1 07.
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Compared to Q1'07 'Cellular Phone Services' moved up seven
places within the top 10 list of categories to be at the
number one position in Q1'08.
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Whereas 'Shampoos' and 'Cellular Phones' categories shifted
maximum places to secure their rank in top 10 list of
Categories in Q1 '08 compared to Q1 '07.
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Top
Players on TV during Q1 08.
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Top 10 advertisers share aggregates to 19 per cent of
overall TV advertising during Q1'08.
- The
top 10 advertisers list comprised of three players from
'Telecom sector' and two were from 'Aerated Soft Drink'
sector in Q1 '08.
Rank
Shift in Top Advertisers of Q1 08 during Q1 07.
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During Q1'08, 7 out of the top 10 advertisers have seen
a positive shift in their ranking compared to Q1' 07.
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'Vodafone Essar Ltd','Bharti Airtel Ltd', 'ITC Ltd' and
'Reliance Communications Ltd' jumped maximum places to
be in the top 10 list of advertisers on TV in Q1' 2008.
Note:
Hutchison Essar Telecom Ltd was renamed as Vodafone Essar
Ltd around second half of year 2007 so rank of former is consider
during Q1'07.
Exclusive
Advertisers on TV during Q1 08.
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4 out of the top 10 Exclusive advertisers on TV had advertised
for Social Cause during Q1'08.viz. 'Triyani', 'Department
Of Women & Child Development', 'MKC Trust (UK)', 'Director
Of Income Tax'.
Watch
out for forthcoming interesting analyses in future.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
