6 September 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 98
Media, Advertising & Marketing Watch

News24 is B.A.G Films' Hindi news channel
 B.A.G Films brings broadcasting venture under brand umbrella of Network24; Hindi news and glamour channels called News24 & E24.

 

Zee Talkies goes heavy on promotions
Zee Talkies, the Marathi movie channel, has kicked off a massive marketing acivity to drive awareness of the newly launched channel.

Anil's Reliance ups stake in Saregama to 12.47%
 Reliance Capital's subsidiary Sonata Investments buys 7.24% of Saregama in market at Rs 250 per share; hikes stake to 12.47%.

Axe relaunches in India; uses Silky Kumar formula

NGC partners with P&G to celebrate evolution of beauty

Reebok launches largest store in Hyderabad

DSP Black organises multi-city 'Rockilution' Contest

Unilever names Laura Klauberg as global media chief

Domino's allocates Rs 60 million to market Chinese pizza

Yahoo! acquires online ad firm BlueLithium

Turner brings 'Galli Galli Sim Sim' back for pre-schoolers

IBN 7 to launch a talk show 'Zindagi Live'

Discovery Travel & Living's 'World Cafe Asia' visits India

Animax to premiere 2 shows in Wacky Thursdays

Indiagames signs Oberon for casual games on GoD

Kingfisher Airlines names OnAir for in-flight web services

TV Ratings
Top 10 Programmes (19/08/2007 to 25/08/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19/08/2007 to 25/08/2007)
Zee TV
Star Plus
Sony Entertainment TV
Sun TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India

    • ASCI issues guidelines for ad stunts

    Source: Times of India
     
    		• Mobile services ads: Fairness farfetched?
    		• Papa? Appa? Acha? ... Oh God!
    		• Decisions, decisions!
    		• ‘Outsourcing blogging may become standard practice’
    		• Kingfisher picks OnAir for Web access on long-haul service
    		• UK’s Hi-Tec Sports ties up with Chogori for footwear sales
    		• Raymond forays into women’s wear
    		• Shahnaz Herbal enters direct selling thru Veda Dynamics
    		• Honda Motorcycle to launch new models
    Source: The Hindu Business Line
     
    		•

    “Reassess actual reach, efficacy of advertisement”

    • Hoardings spread message of conservation

    Source: The Hindu
     
    		•

    Rediffusion|DYR team has 2 new CCO

    Source: Money Control
     
    		•  Mobile boom helps India reach internet goal before time
    		•  Patent row: Bajaj-TVS spat may end up in court
    		• Hindustan Unilever calls for pitch to handle ad account
    Source: Economic Times
     
    		•

    Mattel recalls about 800,000 Chinese toys

    Source:Indian Express
    		• Bisleri eyeing BCCI beverage rights
    		• Domestic cricket fails to get ad support
    		• TV18 Group takes movie rights purchases to new heights
    		•  M&M plans hybrid Scorpio, Ingenio launch next year
    		•  Honda plans to launch 'Jazz' in India
    		• Finally, VW launches first car in India
    		•  Third toy recall by Mattel in five weeks
    		•  Adidas bullish on Sachin deal
    		•  Scardino: Scripting a success story
    Source: Business Standard
     
    		•

    ‘Sports marketing awaits consolidation’

    		•

    Advertising without a HEART?

    • Along the digital highway

    		•  TVS firm on ‘Flame’ launch
    		•

    Plans on anvil for 50 Tommy Hilfiger outlets in India

    		•

    Sehwag opens first adidas SP2 format store in city

    Source: Financial Express
     
    		•  Reebok’s way of luring women
    		•  India Retail Forum 2007: Retail beyond barriers
    		• India Retail Forum: Organised retail needs to venture beyond city boundaries
    		• Backed by higher circulation, ‘Mid-Day’ revises ad rates
    		• McCann-Erickson bags creative duties for Shaadi.com
    Source: Agency Faqs
     
    International News
    		• WPP buys 51 pct of Plano.Trio Comunicacao
    Source: Hemscott
     
    		•  $200 Mil. U.S. Census to DraftFCB
    		• Marketers Bemoan Intra-Accountability
    		• C-K Wins Porsche
    Source: Ad Week
     
    		• McClatchy Sticks With CareerBuilder
    		• Moving Parts: Lawenda To Head Univision Ad Sales
    Source: Media Post
     
    		• MTVN Dismantles Brand Solutions Unit
    		• Mediamark: Consumers Most Interested in Billboard Ads
    		• Stein Joins Nielsen Media Research
    Source: Media Week
     
    		• JA Apparel Sues Joseph Abboud Over New Men's Line
    		• Study: Online Shopping To Slow Down
    		• What's Valentino Without Valentino?
    Source: Brand Week
    		• HSBC unveils global ad campaign
    Source: www.mad.co.uk
     
    		• Tories argue freedom of speech to justify election ad controversy
    Source: CNEWS
     
    		•  XM Canada Appoints Director Advertising Sales
    Source: Broadcaster Magazine
     
    		• SMEs get internet advertising boost with BT Web Clicks
    Source: DM Europe
     
    		• Dreamideas, Gigafone in ad service tie-up
    Source: Malaysia Star
     
    		• DCCC Launches Web Ad On Craig Sex Scandal
    Source: CBS News
     
    		• Bingo TV advertising campaign about to be launched
    Source: bingostreet.com
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