19 September 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 7
Adex Analysis

Auto industry advertising on TV Jan-Aug 2007
 Auto industry saw 30% rise in ad volumes on TV during January-August 2007 over the same period in 2006. - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Sony back in cricket telecast game, bags New Zealand rights
 Set India secures New Zealand cricket telecast rights for next four years; to bid for BCCI's IPL & Champions Twenty20 League rights.

Illegal Twenty20 WC telecast: ESS wins HC injunction
 Delhi High Court restrains cable operators across the country from unauthorisedly showing ongoing ICC World Twenty20.

Mobile TV: Trai paper seeks clarity on spectrum allocation
 Trai issues consultation paper on mobile TV; key issue is frequency requirements for different broadcast standards.

Star Gold promotes screening of 'My Friend Ganesha'

Big FM partners with 'Nach Baliye 3'

Philips India puts Rs 100 mn behind consumer programs

Vikram Raizada joins IMG India as VP and head of fashion

Asian Games 2010 to introduce cricket, 4 other sports

Saregama launches mobitune card for music download

Free TV from the shackles of TAM ratings: Quraishi, Karnik

Jetix to air 'Flubber' on 23 September

Voom HD Networks acquires 3 shows

Radio Mirchi luanches in Kolhapur

Radio City to launch music quiz contest 'Radio City MQ'

IMG ropes in Chris Albrecht to lead global biz

Nokia acquires Enpocket to offer mobile advertising

TV Ratings
Top 10 Programmes (02/09/2007 to 08/09/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/09/2007 to 08/09/2007)
Zee TV
Star Plus
Sony Entertainment TV
DD1
Sun TV
ESPN
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Fanta’s new youth-oriented campaign
    		• MUL renamed Maruti Suzuki India Ltd
    		• Whirlpool bets on water purifiers
    		• CAS disappoints consumers, says VOICE study
    		• Archies dedicates a day for daughters
    		• Baskin Robbins looks to team up with kids movies
    		• Trent, Benetton join hands for strategic partnership
    Source: The Hindu Business Line
     
    		• Big FM forays into outdoor advertising
    		• Trent eyes tie-ups in premium segment
    		• Suzuki to launch 150cc bike by March
    		• Perfetti gets one more chance to save Big Babol
    Source: Business Standard
     
    		•

    Maruti Udyog is now Maruti Suzuki India

    Source: Financial Express
     
    		•

    ‘DuPont Oval’ logo celebrates 100 years

    Source: The Hindu
     
    		•

    Gofresh Launches World’s First Mobile Social Ad-Network

    Source: TechWhack
     
    		•

    Google starts selling Web page ads that appear on mobile phones

    Source: Indian Express
    		• Captaincy to boost Brand Dhoni
    		• DLF in talks with luxury brands for retail foray
    		• High rentals singe fashion brands' expansion plans
    		• Amul to enter bottled water
    		• Treasure punt
    		• Des Pardes
    		• Bawdy copy
    		• Five sense worth
    		• Check out the brand launches of this season
    		• Packaged goodies
    Source: Economic Times
     
    		• Anchor Electricals rings the controversy doorbell on Havells
    		•  Bata to shift its creative duties; Saatchi ready to grab
    		• The great Indian TV rating TAMasha!
    		• Publicis India reshuffles senior management
    		• Guest Article: Anil Rawat seeks awards for some clients
    		• Mumbai’s Anand Suspi to shift to Lowe Delhi as creative head
    		• K&L enters India through JV with Arms Communications
    		• Rupa ropes in Hrithik Roshan for their brand ‘fit’
    		• Komli meshes display, search advertising
    Source: Agency Faqs
     
    International News
    		• Nielsen Co. Ups Hoynoski to Chief Research Officer
    		• IAB to Host Web Metrics Forum in November
    		• Comcast's Roberts: Cable Eyes Interactive Ad Platform
    		• Study: Radio Alcohol Ads Reaching Young Ears
    Source: Media Week
     
    		• 'NYT' Ends Pay Policy on Web Site
    		• Initiative Exits AT&T Pitch
    		• Celebs Tout MLB Playoffs
    		• Telecom Startup Goes Viral
    Source: Ad Week
     
    		• Axe Gets Into Programming With Dating Series
    Source: Media Post
     
    		• Le Gap Goes to French Court in Design Copyright Case
    Source: Brand Week
     
    		•  Vodafone CZ, Amobee launch mobile ad campaign
    Source: DM Europe
    		• MySpace plays advertising matchmaker
    Source: CNET News
     
    		• Romney, Giuliani Launch New Radio Ads
    Source: Guardian
     
    		• P Diddy defies censors to release advert
    Source: Digital Spy
     
    		• Google expands cell ad program to affiliated sites
    Source: Reuters
     
    		• Silverstone to Appear in PETA TV Ad
    Source: Forbes
     
    		• Independent News chief cautious on advertising
    Source: Times Online
     
    		• Geico Advertising Spending Tops Among Auto Insurers In '06
    Source: CNN
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