17 September 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 5
Media, Advertising & Marketing Watch

Filmy goes heavy on non-film content; brings back Lallan
 Filmy goes heavy on non-movie content; to launch comedy show Jigar Ma Badi Aag Hai in early October, featuring Lallan.

 

Radio Mirchi to invest Rs 300 million in FY'08
 Radio Mirchi to invest Rs 300 mn this fiscal & plans to roll out 10 stations within two months; outdoor subsidiary to pump in Rs 1.5 bn.

BBC syndicates content to regional FM stations

State information ministers meet to decide ent. tax: Dasmunsi
 Dasmunsi says state information ministers to meet on 19 Sep to discuss entertainment tax rates in different states.

President to film industry: Remember your duty to society

Ad expenditure drops marginally for first half of 2007

Fremantle refreshes 'The X-Factor' with Coca Cola

JWT India's 'Nike Mean Streets' bags silver at AME '07

dgm India acquires 20 advertisers in Q1

Channel [V] to offer sneak peek of 'Saawariya'

Shemaroo to showcase 600 titles at Mipcom

Star Ent. looks to strengthen content portfolio at Mipcom

MTV India launches on DirecTV in US

Big FM, MTV join hands for content sharing

BBC Sport to broadcast Super Bowl

Pakistan not to host hockey Champions Trophy

'Pogo Funtakshari' culminates Mumbai leg

Disney Internet Group selects Omniture for online biz

BBC Radio opens music archive for mobile, web radio

Apple launches new range of iPods in India

Reliance Money, Webaroo launch mobile financial portal

ESPN Classic, Visiware in alliance

TV Ratings
Top 10 Programmes (26/08/2007 to 01/09/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/08/2007 to 01/09/2007)
Zee TV
Star Plus
Sony Entertainment TV
Sun TV
DD1

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Advertisers hit bull's eye with Twenty20
    		• PepsiCo, Unilever expand partnership for Lipton Tea
    		• 'Saawariya', 'Om Shanti Om' set to rewrite marketing rules
    		• Age of cutting-edge movie trailers
    		• Olympic sponsors land in Chinese soup
    		• PVR Cinemas gets Retailer of the Year award
    		• Daughter's Day: Loving the girl child
    		• Girlology: Empowerment of women in the ad mad world
    		• Ban ads on mobile vans, panel to SC
    		• Advertisers to let Dravid bat on
    		• Fixing the dream factory
    		• Why Lenovo got Bangalored
    Source: Economic Times
     
    		• Toilet soaps dominate personal care ads
    		• Future Money to aid Cleartrip travel products
    		• Wills launches shampoo range
    		• Getting under the Indian skin
    		• Future Group to list second company
    Source: Business Standard
     
    		• Should genetic tests be mass marketed?
    		• A play of scents and sounds
    		•  Hot cereal? Hey, it’s all natural
    		•  “Engage consumers in the ambience of consumption”
    		• IPS officers get brand building lesson at IIM-L
    Source: Financial Express

    • Advertisers buoyant about outdoor ads

    Source: NDTV Profit
     
    		•

    Outdoor Media Industry In Manipur

    Source: KanglaOnline
      
    		• Britannia relaunches Pure Magic
    		• Nature’s Bounty brings Sicilian wines to India
    		• JL Morison plans to relaunch ‘Baby Dreams’
    		• New team at ABC
    Source: The Hindu Business Line
     
    		•

    ACNielsen and IMRB in the running for future surveys

    		•

    Industry body to tune TV audience research

    Source: Livemint
     
    		• Advertisers’ nod for both cricket leagues
    		•  IAMAI Digital Marketing: Industry gets a wake-up call
    		• IAMAI Digital Marketing: Getting on the media planner’s list
    		•  IAMAI Digital Marketing: Does it make sense for small businesses?
    		• Supermarkets in troubled waters, says Peter Gale
    		• G2, Interactive Avenues bag ad duties for Sulekha.com
    Source: Agency Faqs
     
    International News
    		• $70 Mil. Jenny Craig Reviews Creative
    		• Outback Parent Eyes 3 for Media
    		• Richards Wins Orkin
    		• News Corp., Apple: Expect Rough Ride
    		• Brightcove Narrows Focus
    Source: Ad Week
     
    		• HandHeld Launches Video Ad Network
    Source: Media Post
     
    		• KOREA: Fake brand cigarettes sold online
    Source: Asia Media
     
    		• Some BBC.com users 'put off by ads'
    Source: Digital Spy
     
    		•  Advertising Week to Get Radio Station on Web
    Source: Media Week
     
    		•  Beer sponsor ordered to withdraw rugby world cup advertising
    Source: Radio New Zealand
    		• Discovery Finds Hi-Def Ads Pay Off
    Source: TV Week
     
    		• White House hopeful Giuliani visits auto racetrack, blasts Clinton over liberal group ad
    Source: IHT
     
    		• US media firms face spectre of low advertising spends
    Source: Gulf News
     
    		• Claire Beale On Advertising
    Source: Independent
     
    		• McCanns plan advertising campaign
    Source: Earthtimes.org
     
    		• Mortgage crisis to hurt online ads, say analysts
    Source: CNET News.com
     
    		• SingTel invites bids for $20 mln advertising account
    Source: Reuters
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