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MUMBAI:
Home video major Shemaroo will have a strong presence at the
television trade event Mipcom.
The
firm is exhibiting at the event. Shemaroo Entertainment VP
Hiren Gada says that it will showcase around 600 titles at
the event. This will include the films Bal Ganesh and
Ghatotkacha. "At Cannes there were inquiries about
rights for these films for TV, home video. At Mipcom we hope
to close out more deals."
Mipcom takes place from 8-12 October 2007 in Cannes, France.
The
firm is also looking to reach out to the mainstream audience
abroad, besides just the NRIs. Gada says that in countries
like the US interest in Indian films is growing beyond just
the ethnic population.
"Mipcom
will allow us to deal with distributors in those countries.
We are also showcasing newer titles like Apne and Dhamaal.
We have made a lot of effort to package our content for the
international market. Through packaging we adapt the look
and feel to suit a certain market. It helps if a film has
travelled across the festival circuit whether it is at Cannes
or Toronto as that boosts its profile."
Shemaroo
is also looking to acquire content. Gada says that the firm
is looking to acquire European films and independent critically
acclaimed English films for its home video division.
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