8 October 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 20








Media, Advertising & Marketing Watch

IBF proposes input cost inflation surcharge
 Indian Broadcasting Foundation recommends flat 25 % input cost inflation surcharge on all rates currently in force by its members.

 

T20 finals: ESS chnls hit 66.5 % channel share, peak ad revenues
In T20 Final, ESS finds unprecedented women's viewership (55% channel share); cashes in with 70% ad spot rate hike.

Renuka Chowdhury warns against junk food ads
 Renuka Chowdhury keeping close watch on television programme and advertisements targeted at children.

ZDF, CBC to 4-part HD documentary 'India Reborn'
 Germany's ZDF Enterprises teams up with Canadian pubcaster CBC to make four-part documentary series 'India Reborn'.

dishtv launches new ad campaign featuring SRK

Zapak plans multimedia campaign for live multiplayer games

Guinness ad campaign in the US to showcase vitality

McDowell's No.1 to hold a musical concert

Al-Kass Sports Channel broadcasts to Asia via Asiasat 2

Sony Pictures chairman Lynton extends contract to 2012

'Dog in the House' to air on Nick Home Cinema

Tivo promotes Joshua Danovitz to VP, GM of Int.

Maa TV is Wasp3D's latest customer

Broadcast India to showcase latest innovations in Nov

BBC channels launch in Hong Kong on IPTV

TV Ratings
Top 10 Programmes (16/09/2007 to 22/09/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/09/2007 to 22/09/2007)
Star Plus
Zee TV
Sun TV
ESPN

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Junior B's new Idea TV ad gets political colour
    		• Broadcasters call for 25% surcharge on commercials
    		• TVS seeks Guru's help in patent row
    		• Yahoo keen on offering one stop solution to advertisers
    		• Net, TV, Print or Utility Bill?
    Source: Economic Times
     
    		• Safari variant launched in AP
    Source: The Hindu Business Line
     

    • Skincare brands push ad blitz to boost sales

    Source: Times of India
      
    		• Broadcasters to increase ad rates by 25%
    		• ITC adds new fragrance to agarbatti industry
    		• SC to hear Godrej trademark row in Nov
    		• Dabur makes kiranas part of its 'Parivaar'
    		• Baby steps to reach out to consumers
    Source: Financial Express
     
    		• What's prompting Publicis' acquisition spree?
    		• Ad-mad Dabral thinks high of Indian advt
    Source:Moneycontrol.com
     
    		• SC to hear Godrej Sara Lee trademark row on Nov 21
    		• Dabur adopts kiranas as part of its Parivaar'
    		• Future Group, Sony tie up for Saawariya
    Source: Business Standard
     
    		• Award for Ogilvy PR
    Source: The Hindu
     
    		• It’s tough out there for GECs at top
    		• Network 18's 'Topper' on prowl
    		• Hindi news: Triveni's first of ninteen channels
    		• CSR on heart helps Radio Stations cross path
    		• Lodestar Universal study: Ads more intriguing in a video clip as compared to radio
    		• Euro gets another media client -- Network24
    		• Leo Burnett appoints Nitish Mukherjee as MD
    		• Dentsu Marcom bags Adani Group’s Mundra Port & SEZ business
    Source: Agency Faqs
     
    International News
    		• Social Nets Engage in Global Struggle
    		• Saatchi Out of Global LG Pitch
    Source: Ad Week
     
    		• MPG Nabs Key Execs for Sears Business
    Source: Media Week
     
    		• TV Guide Reaching for Audiences Everywhere
    		• Ad Spending To Grow 4.8% in 2008
    Source: Brand week
     
    		• ProSieben, RTL fined on ad pricing practices
    Source: Reuters
     
    		• Federal judge denies injunction against Huggies ads
    Source: Houston Chronicle
     
    		• Obama Gets Military Brass Backing In New Ad
    Source: CBS News
    		• With 'phone' project, Google has mobile ad dollars in its sights
    Source: IHT
     
    		• McGuinty slams Tory's new attack ad
    Source:CNEWS
     
    		• Claire Beale on Advertising
    Source: Independent
     
    		• NZ doctors warn European Parliament about drug advertising
    Source: New Zealand Doctor Online
     
    		• Sears moves ad account to TBWA
    Source: Toronto Star
     
    		• drugstore.com, Revolution Health Ink Advertising Deal
    Source: Northwest innovation
     
    		•  'Be nice to your maid' say new Saudi ads
    Source: AFP
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