|
MUMBAI:
Asian satellite operator, Asia Asiasat and Al-Dawri and Al-Kass
Sports Channel (Al-Kass) of Qatar have signed a lease agreement
for C-band capacity on Asiasat 2 to broadcast an Arabic language
sports channel to Asia and Australasia.
Al-Kass,
operated under Qatar's public broadcast network, Qatar Radio
and Television Corporation, is the official channel for the
country’s football league.
The
channel covers regional as well as international sports events
with focus on football and is positioning itself among the
leading sports channels in the Middle East.
It
joins AsiaSat 2 for free to air distribution to promote the
Middle Eastern sports events in Asian countries under the
satellite's region wide C-band footprint.
Besides
this thematic channel, Qatar's main local television and radio
channels Qatar TV and Qatar Radio are also broadcasting along
with 16 other Middle Eastern television channels on Asiasat
2, serving millions of Arabic speaking community across Asia
and Australasia.
Al-Dawri
and Al-Kass Sports Channel GM Essa Al-Hitmi says, "Our
main local television and radio services have been on AsiaSat
2 since 2006. AsiaSat 2’s superior coverage and wide
exposure make it a necessity for Al-Kass’ expansion strategy.
The sports channel will provide Asian audience an insight
into the football culture in the Middle East in addition to
a unique variety of sports programmes."
Asiasat
CEO Peter Jackson says, "We are very pleased to welcome
Al-Kass, the new Arabic language sports channel onboard AsiaSat
2. There is no doubt of AsiaSat 2’s leading position
in Middle Eastern programming as we continue to increase our
offering in Arabic to take advantage of the booming television
market in the region."
|
