31 October 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 37








Adex Analysis

Snapshot on TV Advertising in Jan-Sept 2007- Part 2
Radio Promotion on TV sees whopping growth of over 3 times during Jan-Sept 2007 over Jan-Sept 2006 - AdEx India Analysis (Part 2)

 

Media, Advertising & Marketing Watch
IBF to reissue surcharge advisory after festive season
IBF to re-issue an advisory within a month on broadcasters raising a surcharge; advertisers to be consulted before it.

Balaji Telefilms Q2 net up 36% to Rs 262 million
 Balaji Telefilms' net profit jumps 36.17% to Rs 262.76 million for second quarter; total Income up marginally to Rs 843.74 million.

Stars brushing up for a cause
 Abhishek, Salman, Saif... recently almost all our top stars have discovered a latent tlent - painting, and turned artists overnight.

Neo Sports rolls out contest for Middle East viewers

Text 100 brings global resource optimization centre in India

INX Media bags on-ground sponsorship of Indo-Pak series

Chnl [V] takes blogger story ahead with 'My India Report'

Disney Channel begins 2nd season of 'My School Rocks'

Vh1 to premiere 'The Shot' on 4 November

MTV Games, Harmonix unveil final song list for Rock Band

MySpace signs music merchandise deal with Zazzle

TV Ratings
Top 10 Programmes (14/10/2007 to 20/10/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14/10/2007 to 20/10/2007)
DD1
Zee TV
Neo Sports
Star Plus
Sun TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Globosport to snag Yuvraj Singh for Rs 100 cr
    		• Ads to the rescue
    		• Hell bent for leather
    		• Samsung: Seoul survivor
    		• Brand Launches
    		• Market dynamics of TV commercial
    		• Mall Mania: The great gamble
    Source: Economic Times
     
    		• Timex Watches rechristened Timex Group
     Source: Hindu Business Line
      
    		• Bajaj Electricals to tie up with Italy-based Nardi
    Source: Financial Express
     
    		• China bans seductive marriage ads
    Source: DNA
      
    		• Yuvraj may ditch Percept for Globosport
    		• Fieldmarshal to foray into electric cars, 3-wheelers
    Source: Business-Standard
      
    		• Percept H drafts a tailor-made strategy for J Hampstead
    		• JWT, Triton to share Hamdard business
    		• eBay India opens up site to online advertisers
    		• Sports fiction on TV: SAB gets the ball rolling
    		• Deepika Padukone will be Kingfisher’s first guest
    		• Mars versus Venus: The war continues
    		• Fortune|Money Group brightens future with ‘Fortune India’
    Source: Agency Faqs
     
    International News
    		• $200 Mil. Fortis Picks Grey EMEA
    		• 4 Shops Reach Finals of Mike's
    		•  Branded Content Needs Sharper Focus
    		• Execs Serve Up Big Ideas for Brands
    		• Caesars Selects Leo Burnett
    Source: Ad Week
     
    		• Fox Super Bowl Inventory 90 Percent Sold
    Source: Media Week
     
    		• TurboChef Toasts the Wealthy
    		• Kellogg's Increasing Ad Spend To Boost Sales
    		• Bacardi Set To Ring in the Holidays in New Push
    Source: Brand week
     
    		• Google ad revenue tops ITV1
    Source: Digital Spy
     
    		• New Issue-WPP Finance prices 200 mln stg 2020 bond
    Source: Reuters
    		• New iPod ad created by 18-year-old
    Source: : IHT
     
    		• TiVo Continues to Lay Foundation as an Advertising Vehicle
    		• Mobile Video Advertising Now in Play at Clippz.com
    Source: Yahoo
     
    		• AdBrite puts spotlight on Facebook application ads
    Source: CNET News.com
     
    		• Richardson up with new ad in Iowa
    Source: CNN
     
    		• Australian regulator ok with Google's DoubeClick takeover
    Source: AFP
     
    		• Grey wins £100m Fortis advertising business
    Source: Marketing Week
     
    		• GOP presidential hopeful Ron Paul airs first ads
    Source: Talking Retail
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