Indiantelevision.com > AdEx India Analysis > Snapshot on TV Advertising in January-September 2007

Indiantelevision.com > AdEx India Analysis > Snapshot on TV Advertising in January-September 2007 - Part 2

Indiantelevision.com presents AdEx India Analysis


Snapshot on TV Advertising in January-September 2007 - Part 2 (30 October, 2007)

Before we begin with the analysis of TV advertising Jan-Sept 2007 Part 2, let's have a quick re-cap of the preceding Newsletter:

33 per cent rise in overall TV ad volumes during January-September 2007 over January-September 2006.
'Food and Beverages' sector led TV advertising.
'Cellular Phone Service', 'Social Advertisements' and 'Toilet Soaps' were the top three categories in January-September 2007.
HUL was the number one advertiser on TV in January-September 2007.

This week AdEx India brings to you the second part of TV Advertising during January-September 2007.

Key Findings:

TV advertisers preferred Regional GECs'.
Radio Promotion on TV saw a whopping growth of over three times during January-September 2007 over January-September 2006.
66 per cent rise in Print Publication promotion on TV during January-September 2007.
www.homeshop18.com topped the chart of exclusive advertisers list on TV.
Commercials and Tag Promos were used in the ratio of 61:39.

Share of Genres on TV during January-September 2007.

'Food and Beverages', 'Personal Care/Personal Hygiene' and 'Hair Care' sector led the advertising on Regional GEC during January-September 2007.
Whereas on Hindi News Channels, apart from players of 'Food and Beverages', 'Banking/Finance/Investment' and 'Services' were dominant.

Share of Category under Top three Genres on TV during January-September 2007.

'Social Advertisements' and 'Toilet Soaps' were the top two categories which were seen maximum on 'Regional GEC' during January-September 2007.
Ads of 'Cellular Phone Service' and 'Corporate Brand Image' were visible more on Hindi News Channels.
After Toilet Soap, brands of Shampoos were advertised maximum on 'Hindi GECs'.

Volume Growth in Radio Stations on TV in January-September 2007.

Nine advertisers of Radio Stations accounted for 57 per cent of overall Radio advertising in January-September 2007 and their advertising figures were nil during the same period in 2006.
Radio City 91.1 FM, Radio Mirchi 98.3 FM and Red FM 93.5 were the top three brands advertised on television during January-September 2007.

Volume Growth in Print Publications on TV in January-September 2007.

Although Print Publication promotion saw a growth of 66 per cent, there was decline of 7 per cent in number of brands advertised during January-September 2007 over January-September 2006.
Dinakaran, Malayala Manorama Daily and Rashtriya Sahara Daily were the top Print Publication to be advertised on television during January-September 2007.

Top Players advertising on Television only.

Top 10 List saw two players each from 'Services' and 'Food and Beverages' sector.
Two advertisers under the flagship of Procter and Gamble were among the top 10 list.

New brands advertised on TV during January-September 2007.

www.homeshop18.com took the number one place in the top 10 new brands on TV during January-September 2007.
Two brands each under the 'Personal Care/Personal Hygiene', 'Hair Care' and 'Auto' sector made it to the top 10 list.

Usage of Commercial andTag Promo on TV during January-September 2007.

As compared to January-September 2006 commercial advertising saw a rise of 31 per cent and Tag Promo grew by 15 per cent during January-September 2007.
HUL, Coca Cola and Pepsi Co. used maximum of Tag Promotion during January-September 2007.

Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India - A Division of TAM Media Research)