11 October 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 23








Media, Advertising & Marketing Watch

Turner ups local productions in India; lines up seven shows
Pogo to launch 5 and Cartoon Network 2 locally produced shows; to increase original Indian content from 150 to 200 hours in 2008.

 

EFFIE 2007: Agencies compete for best case study
Contestants were competing for the Best Case Study Presentation category, rated by popular opinion for The Advertising Club Bombay's Effie Awards 2007.

Synergy Adlabs buys stake in Chennai firm
Synergy Adlabs buys a strategic stake in Chennai-based production house Shri Om Comtech; to tap the southern regional market.

Mukta Arts to invest Rs 400 million for 'Yuvraaj'
Mukta Arts to invest Rs 500 million for its two upcoming movies; Rs 400 million will be for Yuvraaj and Rs 100 million for Black & White.

Mipcom announces Mobile TV Awards winners
In Best film shot on mobile, lone Indian nominee 'Dancing Queen' loses out to Hungarian entry 'Colorful EU'.

Consumers want control; content providers, platforms are listening

BBDO India is creative agency for Pepsico's 7UP

Future TV launches predict and win SMS contest

Statutory tobacco warning to be more direct

Crayons wins Incredible India campaign for Europe

LG Electronics to evaluate sponsorship of Fulham FC

Kellogg's launches Diwali gift packs for kids
McDonald’s in promotional campaign for kids
Navarre in deal with Nick US for SpongeBob PC game
Warner Home Video to release interactive DVD game on Harry Potter

Filmy to launch comedy show 'Jigar Ma Badi Aag Hai'

Amrita TV to celebrate Eid with special programmes

Sita Laxmi Narayan to join Bindass as marketing head

Janson Media releases 'Kilimanjaro' on home video

TV Ratings
Top 10 Programmes (23/09/2007 to 29/09/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23/09/2007 to 29/09/2007)
ESPN
DD1
Zee TV
Star Plus
Sony Entertainment TV
Sun TV
Star Gold
Sahara One
Aaj Tak

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
  • Whirlpool plans Rs 20-cr ad spend for festive season
  • ‘Marketing tie-ups between hotel chains enhance brand awareness’
  • Insurance is a matter of trust
  • BBDO India bags 7UP account
  • Donear on expansion spree; setting up new plant in Surat
  • US Polo ties up with Arvind Mills
  • To market, to market
  • The fizz in water
  • Challenges in e-commerce
  • The left brain thinker
    Source: The Hindu Business Line
      
  • Tensor Technologies, Zestadz to launch Hindi SMS service for advertising
    Source: Webindia123
     
  • McCann chief anoints India as global advertising export hub
    Source: Hindustan Times
      
  • Rush to build larger ad networks reveals declining influence of major Internet hubs
  • Cogent Solutions to set up 25 brand outlets this fiscal
  • HUL, ITC now slug it out in the Indian fashion industry
    Source: Financial Express
     
  • Samsung gets ready to spread Olympic Flame
    Source: DNA
      
  • Advertisement industry prepares for Effie 2007
  • Amul's campaign claims place in Guinness Book
  • Liberty ties up with UTV to enter cable market
  • Om Shanti Om % Saawariya: Marketing in full swing
  • Brand push to help apparel exporters
    Source: Economic Times
     
  • UPA ready to dole out Rs 80 cr for ads
    Source: CNN-IBN
      
  • Fresh `Buladi` ads lined up for Pujas
  • Khaitans` Rs 1 lakh fan set for launch
    Source: Business Standard
     
  • Effies 2007: How simple insights ‘flipped’ Motorola’s fortunes
  • Effies 2007: Cure for home loan disorders
  • Effies 2007: Travel longer with just a drop with Maruti Suzuki Alto
  • Effies 2007: Getting Nihar oil to register in the ‘heads’ of Bengalis
  • Effies 2007: Hero Honda Pleasure has all the fun
  • Alok Lall of Saatchi & Saatchi joins iris as MD
  • Nikhil Rangnekar to lead Starcom’s West India operations
    Source: Agency Faqs
     
    International News
  • MPG Exec Heads to Starcom
  • Cablevision Unit Taps TBWA\C\D
  • Wunderman N.Y. Gets New President
  • Publicis Makes Moves in Japan
    Source: Ad Week
     
  • Davis Upped to VP Network Sales at Univision
  • StarLink Changes Name to Spark
  • McOwen Joins Starcom as SVP, Dir. Nat'l Broadcast
    Source: Media Week
     
  • Jaguar Aims for Younger Buyers
  • Cadbury Will Keep Dr Pepper, 7Up
  • Intel Mandates More Ads To Go Online
  • In Mobile Marketing, Texting Still Rules
    Source: Brand week
     
  • Obama Runs Energy Issue Ad in N.H.
    Source: Associated Press
  • Yellow Pages bolsters Google advertising deal
    Source: Toronto Star
     
  • Blinkx offers ad-supported video
    Source: CNET News.com
     
  • 2000 sex-related ads dropped from Chinese television and radio
    Source: Xinhua
     
  • Toshiba to Feature Yelena Isinbayeva in Advertising in Russia
    Source: Canada NewsWire
     
  • SMEs realising benefits of internet advertising
    Source: Direct Traffic Media
     
  • New York ad campaign eyes tourists
    Source: Channel 4 News
     
  • Blog: Online ad market ripe for picking
    Source: New Zealand Herald

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