Indiantelevision.com's Kidology: McDonald’s in promotional campaign for kids
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
McDonald’s in promotional campaign for kids
 
Indiantelevision.com Team
(10 October 2007 6:00 pm)
 

MUMBAI: With a month to go for the festival of lights, fast food major McDonald's India is targeting kids with new offerings.

For boys, it has come out with an interactive range of Robopet toys from Wowie Robotics. And for girls, it has toys from the My Little Pony series of toys.

Robopet are biomorphic interactive robots that can variously walk, stand up and make sounds, making them an exciting property for kids and collectors alike. The collection would include a series of five exciting toys: Walking RoboSapien, Stand Up RoboSapien, Roaring RoboSapien, Walking Robopet and Biting Roboreptile.

My Little Pony are a range of ponies with very human features. They are instantly recognisable through their colours and florescent fur. With accessories like combs and mirrors, girls can let their imagination soar while playing with these toys.

The collection includes Cloud Dancer, Star Dancer, Sugar Angel and Spring Treat. These unique toys will be available exclusively at McDonald's with Robo Pet & My Little Pony Happy Meals ranging from Rs 69 to 109.
 
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