7 November 2007Newsletter SubscriptionEmail this Page Volume 19 - Issue No: 42








Adex Analysis

Radio & Print Promotion on TV in Jan-Sept 2007
 Radio Channel Promotion on TV see a growth of over three times during Jan-Sept 2007 over Jan-Sept 2006 - AdEx India Analysis

 

Media, Advertising & Marketing Watch
Chandra's ICL lines up first list of sponsors
 Indian Cricket League announces first list of sponsors for its 20-20 tournament; partners include Provogue, TCI, Sab Miller, Microsoft.

ICL unveils team logos, gear

Vedic Broadcastings likely to buy Aastha channel
Aastha Broadcasting close to selling domestic business of its spiritual channel to Vedic Broadcastings Ltd for Rs 100 million.

No immediate credit impact of WGA strike
 Fitch ratings says strike by Writers Guild of America has limited impact on credit profile of media & ent. sector in short-term.

SureWaves launches to provide media convergence solutions

Prime Focus creates digital insect invasion for Hit TVC

Pepsi's snack division launches festive gift packs

Samsung to dole out gifts under Diwali offer

Bert Hoyt to head Nike's soccer division

Vodafone launches bonanza offer for Diwali

Disney characters available for mobile dowload
Nick/MTVN Kids announces two key promotions

NDTV 24x7 to telecast Durand Cup semi-finals, final live

CNN-IBN to air 'All About Money' from Dalal Street

Chandhok gets F1 break with Red Bull Racing

TV Ratings
Top 10 Programmes (21/10/2007 to 27/10/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (21/10/2007 to 27/10/2007)
Zee TV
Star Plus
Sun TV
Sony Entertainment TV


Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Tata Sky plans to raise up to $200 mn
    		• Next Retail snaps up Planet M
    		• Doordarshan bags Olympics rights for $3mn
    		• Wieden+Kennedy just does it
    		• Dyed-in-the-wool zegna
    		• The name game
    		• Rule of mediocrity
    		• Look and feel the Boot
    		• Mama's not a moron
    		• Brands : All geared up this diwali
    		• Day of reckoning
    Source: Economic Times
      
    		• Big B's ad on UP to come up for hearing on Nov 13
    Source: The Hindu
      
    		• Ads about Delhi slums irk BJP
    Source: The Hindu
     
    		• Media convergence co launched
    		• ICL gears up for first tournament
    		• Durand Cup finals on NDTV 24X7
    		• Videocon's NEXT Retail buys Planet M
    		• Men’s wear major Zodiac Clothing plans US foray
     Source: Hindu Business Line
      
    		• Brand new ambassadors in ad world
    Source: Financial Express
      
    		• Hanuman is also the god of merchandising
    Source: DNA
      
    		•  US Pizza in talks to set up express outlets
    		• Indage promises more wine brands
    Source: Business-Standard
      
    		• ‘W+K’+A : Advertising merger set to happen
    		• Report on manipulation by ‘Rajasthan Patrika’ mischievous: MRUC
    		•  DLF Pramerica invites agencies for creative pitch
    		• Ambi Pur spreads fragrance to malls, multiplexes with OOH activity
    		• Genesis Advertising wins InOrbit Mall
    		• Starcom media planning AOR for Sahara’s Firangi
    		• Dentsu’s Media Palette wins Luxor, Parker media duties
    		• Contests2win’s new mantra: Over to the consumers
    Source: Agency Faqs
     
    International News
    		• Facebook Unveils Sweeping Ad Strategy
    		• Bewkes: New Course for Time Warner
    		• JWT Adds More Nestle
    		• REI Goes Into Play
    		• Papers Strive to Gauge Audience
    Source: Ad Week
     
    		•  Nielsen: Spanish-Language Media Up 2.3 Percent in 2007
    		• Ad Network Identifies Influencers
    Source: Media Week
     
    		• Study: Hispanics Are Top Users of Gift Cards
    		• Green Toyota Ads Launch in a Hostile Environment
    Source: Brand week
     
    		• Ads preferred over costly content, survey reveals
    Source: Direct Traffic Media
     
    		•  THAILAND: Chart Thai advertisements put new spin on an old party
    Source: Asia Media
    		• Italy's Mediaset eyes advertising growth in 2007
    		• Newspaper publishers discussing online ad network
    Source: Reuters
     
    		• UK regulator criticizes environmental claims in Shell ad
    Source: IHT
     
    		• HyperFactory wins award for augmented reality mobile advertising
    Source: Geekzone
     
    		• Ads appear on BBC's international website
    		• BBC, Sky to share Football League rights
    Source: Digital Spy
     
    		• China Online Display Advertising to Hit RMB 10 Billion by Yearend
    Source: Marketing Vox News
     
    		• Thompson To Air New Ads In Iowa
    Source: Guardian
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