Indiantelevision.com > AdEx India Analysis > Snapshot of Radio and Print Promotion on TV in January-September 2007

Indiantelevision.com presents AdEx India Analysis


Snapshot of Radio and Print Promotion on TV in January-September 2007 (6 November, 2007)

Key Findings:

Radio Channel Promotion on TV saw a colossal growth of over three times during January-September 2007 over January-September 2006.
Print publications advertising on TV grew by 66 per cent during January-September 2007 over January-September 2006.
Advertising of radio stations more on national channels, whereas print promotion was skewed towards South zone channels.
Regional GEC led in advertising of radio channels, whereas regional news channels were preferred for print promotion on TV.
'Music Broadcast Pvt Ltd' led the radio channel promotion on TV with 38 per cent share.
'K.S Publication Pvt Ltd' was the top advertiser for print promotion on TV.

Volume Growth in Radio Channel and Print Promotion on TV.

Radio Mirchi 98.3 FM and Asianet Radio 648 AM had seen an advertising growth of 1.3 and 1.2 times respectively during January-September 2007 as compared to January-September 2006.
Outlook Magazine, Annadata (Telugu) and Manorama Arogyam were the top three publications with the maximum advertising growth during January-September 2007 over January-September 2006.

Quarterly advertising of Radio Channels and Print Promotion on TV.

Radio channel advertising on TV grew three times, whereas Print ad volumes on TV dropped by 12 per cent during Q3 2007 as compared to Q1 2007.
83 per cent of advertising volumes on TV during Q3 2007 were contributed by Radio Mirchi 98.3 FM and Radio City 91.1 FM.

Zone wise advertising share of Radio Channel and Print on TV during January-September 2007.

Radio City 91.1 FM ruled on national channels followed Radio Mirchi 98.3 FM. Dinakaran Publication led the advertising in South Zone channels.
Maximum advertising growth was observed in North zone channels for both Radio Channel and print promotion on TV during January-September 2007 over January-September 2006.

Usage of Genre by Radio Channels and Print on TV during January-September 2007.

Top two genres were Regional and Hindi GECs which together accounted for 32 per cent of the pie followed by 'Hindi News' and 'Hindi Movies' with 11 per cent and 10 per cent share respectively.
Radio Mirchi 98.3 FM contributed 41 per cent of advertising volumes on Regional GECs; whereas on 'Hindi GECs' Radio City 91.1 FM did maximum advertising.
Regional News channels had maximum share of 35 per cent of Print advertising, where Malayala Manorama Daily was the top brand.

Top Key Players of Radio Channels and Print Promotion on TV during January-September 2007.

The top five Radio Channel advertisers had a 93 per cent share in the overall Radio Channel promotion on TV during January-September 2007, whereas the top five advertisers of Print on TV accounted for 64 per cent share.
'K S Publications Pvt Ltd' was the top player on TV which has advertised only for its brand 'Dinakaran'.

New Radio Channels and Print Publications advertised on TV during January-September 2007.

Rainbow FM 101.9 was the top new Radio Channel and 'Mint' among the Print Publications was advertised maximum on TV during January-September 2007.

Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India - A Division of TAM Media Research)