29 November 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 57








Media, Advertising & Marketing Watch

Pyramid buys 51% in Dimples Cine; plans UK unit
 Pyramid Saimira Group buys 51% in Dimples Cine Advertising and Dimples Cine Activations; plans subsidiary in UK for theatres.

 

Essel pulls out all stops for ICL inaugural
Stage is set for grand launch of Subhash Chandra's breakaway Indian Cricket League on Friday.

Zee ropes in clutch of ground sponsors for ICL

Registered cable ops can offer IPTV services
Registered cable ops, UASL or CMTS licensees, & ISPs with net worth of Rs 1 billion don't need fresh license for IPTV, says Trai.

Asian M&E sector to surpass US by 2025
 Asian media & entertainment sector could surpass that of the US over next two decades, say experts at Asia Media Festival 2007.

Big FM hikes ad rates in six cities

TNS launches Market Contact Audit in India

CNN-IBN, IBN 7 launch Madhuri Makeover contest

Virgin Atlantic, Spice Girls launch competition for fans

Star World buys slate of shows from Disney-ABC

Radio Mirchi to send students to NASA

Pogo announces nominees for Pogo Amazing Kids Awards 2007
Toon Disney to air 'Cinderella III: A Twist in Time'

Ten Sports to air Samsung Champions Trophy live

Hungama signs distribution deal with Paramount

NBC partners with Tivo on ad, research solutions

Simon McGrath is SeaChange chief marketing officer

TV Ratings
Top 10 Programmes (04/11/2007 to 10/11/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/11/2007 to 10/11/2007)
DD1
Star Plus
Zee TV
Neo Sports
Sun TV
Gemini TV
Udaya TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• New agency to market P&G site
    		• Pyramid Saimira acquires cine advertising co
    		• mGinger gets $2 m funding from Draper Fisher
    		• Mom’s the word in new ad campaign for chyawanprash
    		• Comparative brand valuation across industries
    		• Wagh Bakri Tea to enter new markets
    		• Hakoba launches clubwear line
    		• Raymond eyeing 25% of women’s wear market
    		• Reid & Taylor becomes S Kumars’ subsidiary
    		• VIP brands at Maxwell stores
    		• Can leaders be brands?
    		• Conducting field studies
    		•  The innovation imperative
     Source: Hindu Business Line
      
    		• Cisco set to launch rebranding campaign
    		• Shaw Wallace to merge with UB Group
    		• Pyramid Saimira buys Mumbai cine ad company
    Source: Business-Standard
     
    		• Trees under ad axe
    Source: Telegraph
     
    		• Ad Club - Business Line quiz on Saturday
     Source: The Hindu
    		• Nooyi's childhood may add fizz to Pepsi advertisements
    		• Pyramid Saimira buys 51% in Dimples Cine
    		• Advertiser funded programmes provide great value to marketers
    		• Coaching institutes master the art of marketing
    		• Great gig in the sky
    		• Best & Bekaar
    		• Crash 2.0: Cash & burn
    		• Cyberspace for sale
    		• Vodafone, Telefonica bank on mobile ads
    Source: Economic Times
      
    		• BJP advertises about Godhra findings
    Source: The Statesman
      
    		• Marketers feel children are effective brand ambassadors
    Source: Newindpress
      
    		• fedex launches global advertising campaign
    Source: Moneycontrol
      
    		• Brand Onida: rivals’ envy, Videocon’s pride?
    		• India, Pak brew tea brand JV
    Source: Finanical Express
     
    International News
    		• U.S. Ad Market Woes Mount
    		• 2 Super Bowl Spots Remain
    		• JWT in Global Lead on Knorr
    		• FCC Tables Cable Decisions
    Source: Ad Week
     
    		• Hearst-Argyle to become reseller of Google advertising program
    Source: Reuters
     
    		• Tivo, Carat Ink Research Pact
    Source: Media Week
     
    		• Howie Mandel Strikes a Deal With Buy.com
    		• Study: Retailers Push Charity, Ecology to Boost Sales
    Source: Brand Week
     
    		• RJ Reynolds to stop print ads next year
    Source: Yahoo
    		• Yahoo, Adobe Selling Ads For Adobe PDF Content
    		• gameznflix, Inc. Signs Advertising Agreement With 1UP Network
    Source: CNNMoney
     
    		• Telefonica, Vodafone Invest in Mobile Advertising
    Source: Wireless Week
     
    		• Tribune classified ads hit by real estate drop
    Source: Toronto Star
     
    		• Wake-up call for ad land's snoozers
    Source:The Australian
     
    		• Abortion Rights Group Slams Romney In Ad
    Source: CBS News
     
    		• G Advertising Offers Printing Services to Las Vegas Community
    Source: Yahoo
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