Television

CNN-IBN, IBN 7 launch Aaja Nachle - Madhuri Makeover contest

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MUMBAI : CNN-IBN and IBN 7 in association with Buzz18.com has launched 'Aaja Nachle - Madhuri Makeover contest'. As part of the contest, the show 'Main Madhuri Bana Chahati Hoon' will be on IBN 7 and CNN-IBN on 1 and 3 December respectively.

Three winners of the contest which is open for only female viewers, will be given a makeover by Manish Malhotra and Subbu, the designer-stylist team of Madhuri Dixit in the film Aaja Nachle.

The 'Madhuri Makeover Show' will showcase the journey of the three contestants and their entire makeover experience. 

"Madhuri Dixit's nation-wide popularity combined with the opportunity to be dressed by some of the top stylists is bound to make the 'Aaja Nachle Contest' will be liked by all. Through this initiative we hope to give our viewers a chance to experience the glitzy lifestyle of the star herself," said CNN-IBN and IBN 7 editor-in-chief Rajdeep Sardesai.

IBN 7 managing editor Ashutosh said, "The year's next big release - Aaja Nachle has created a buzz around the country as it heralds Madhuri Dixit's comeback to the silverscreen. Our contest provides her female fan club the chance to realise their dreams of meeting the actress and experiencing what it's like to be her. "

"A contest involving one of the biggest names in Bollywood will certainly generate a great deal of interest from the viewers. We are happy to offer our advertisers the opportunity to be associated with this contest and tap into the massie exposure and excitement that it will create," said CNN-IBN and IBN 7 national sales head Sanjay Dua.

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