28 November 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 56









Adex Analysis

Ad of film trailors, music albums on TV in Jan-Sept '07
Growth of 185% in advertising volumes of Film Trailors on TV during Jan-Sept 2007 over Jan-Sept 2006 - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
IPL's base bid system foxes broadcasters
Confusion prevails over BCCI's $59 mn as 1st year's bidding base price; if BCCI scales it down for later years, will money be refunded?

IOL Broadband signs pact with MTNL for VoIP
IOL Broadband signs pact with MTNL to offer VoIP services; to make available videophones to all its broadband subscribers.

Shringar in distribution tie up with Pyramid Saimira for Halla Bol
Shringar Films ties up with Pyramid Saimara Theatre Ltd to distribute 'Halla Bol' in the Delhi and UP territory.

Amul enters paneer market with 'Amul Fresh Paneer'

Big FM launches new marketing campaign

Zee Studio to screen Satyajit Ray festival

BBC, Chnnl 4 &ITV partner to launch on demand web service

Trai warns cable operators against not showing DD Urdu

Walt Disney Resort announces new offer for Christmas

Ashley Woodworth is CinemaNow SVP for marketing

Eros bags 3 awards at DVD entertainment summit

Digital TV households to touch 239 million in 2007

TV Ratings
Top 10 Programmes (04/11/2007 to 10/11/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/11/2007 to 10/11/2007)
DD1
Star Plus
Zee TV
Neo Sports
Sun TV
Gemini TV
Udaya TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Spice Telecom, Bajaj Capital in ICL`s bag
  • M&S overhauls retail strategy for India
  • `We`ve identified two sets of customers`
  • Nirma to buy US soda ash maker SVM
    Source: Business-Standard
     
  • 13 global brand flunk tests to stop genocide in Darfur
  • Winfrey may campaign for Obama
    Source: Indian Express
     
  • Zoomtra.com uses Google Gadget Ads feature to reduce customer acquisition costs
     Source: Merinews, India
     
  • Mudra focusing on biz growth in South
     Source: Hindu Business Line
      
  • HC rejects plea questioning Bachchan ad on UP
    Source: Times of India
      
  • Ad majors gear up to face digital challenge
  • Amul in pact to source natural vanilla from Kerala
    Source: Finanical Express
     
  • Arvind may bring businesses under Megamart umbrella
  • Govt to review FDI limits in broadcast sector
  • Committee to monitor late night programmes: Govt
    Source: Economic Times
     
    International News
  • Dentsu Seeks Biegel Lawsuit Dismissal
  • Talbots Picks Publicis
  • XM-Sirius Deal Under Fire
    Source: Ad Week
     
  • National ad campaign for Nuts TV
    Source: Digital Spy
     
  • BBCA to Bring Ad Sales in House; Gall Named SVP
  • Study: 75% of Digital Cable Subs Use IPG
  • Fox Has Two Super Bowl Spots Left; Sells Unit for $3 Mil.
  • Herman Named Digital Dir. at Media Kitchen
    Source: Media Week
     
  • McDonald's Fires Up the McSkillet
  • Tuesday Media Roundup: Branding and Marketing Stories From Across the Web
    Source: Brand Week
     
  • Joe’s Diner’ Ad Campaign Mixes Current NFL Exploits With Humor
    Source: TV Week
  • NBC Universal to offer interactive ads via TiVo
    Source: Yahoo
     
  • Xinhua Finance Media buys Shanghai-based advertising agency
    Source:Reuters
     
  • Clear Channel wins renewed outdoor advertising contract in Scotland
    Source: Bizjournals.com
     
  • IBA bans TV ad for Bedouins' rights
    Source: Ynet News
     
  • DPP blasts `China Times' for refusing advertisement
    Source:Taipei Times
     
  • Research Shows '07 to Be Epochal for Internet Ad Spending
    Source: TRIPinfo.com
     
  • Humane society in Windsor, Ont., angry over ad showing cat hanging by noose
    Source: CANOE

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