Indiantelevision.com > AdEx India Analysis > Advertising of Film Trailors and Music Albums on TV during January - September 2007
 
 
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Advertising of Film Trailors and Music Albums on TV during January - September 2007

(27November, 2007)
 

Key Findings:

  • Growth of 185 per cent in advertising volumes of Film Trailors on TV during January-September 2007 over January-September 2006.
  • Music Albums advertising grew by 71 per cent in its advertising volumes on TV during January-September 2007 as compared to January-September 2006.
  • Film Trailors and Music Album had an advertising ratio of 69:31 on TV.
  • Film Trailors were seen most during Q3 2007 whereas 'Music Album' advertising were at their best during Q1 2007.
  • Equal advertising of Film Trailors during Commercial break and In Program, whereas Music Album advertising were dominant during Commercial break.
  • Film Trailor and Music Album were seen on Hindi Music and Regional Music respectively during January-September 2007.
  • "Aap ka Surroor The Moviee" and "Kisi Din Adnan Sami" topped the Film Trailor and Music Album charts respectively.

Volume Growth in Film Trailors and Music Albums on TV.

  • Film Trailors advertising on TV grew by 185 per cent during January-September 2007 over January - September 2006.
  • Music Album advertising registered a growth of 71 per cent during January-September 2007 over January - September 2006.

Share of Film Trailor and Music Album during January-September 2007.
  • Film Trailor advertising took larger share of 69 per cent on TV during January-September 2007.
  • Music Album had 31 per cent share of advertising.

Quarterly advertising trend of Film Trailors and Music Albums.
  • Film Trailors saw a growth of 101 per cent in the third quarter of 2007 as compared to the first quarter of the same year.
  • Music Album advertising dropped by two per cent during Q3 2007 as compared to Q1 2007.

Commercial versus In Program Advertising of Film Trailor and Music Album.
  • Film Trailor advertised equally during Commercial and In Program.
  • Music Album advertising were skewed towards Commercial breaks.

Preference of TV Genre by Film Trailors and Music Albums.
  • Film Trailor advertisers used more of In Program advertising on Hindi Music Channels.
  • Music Albums were advertised only during Commercial break on Regional Music.

Top Brands of Film Trailor and Music Album during January-September 2007.
  • Aap Ka Surror The Movie, Heyy Babyy and Partner were the top three Film Trailors seen on Television.
  • Kisi Din Adnan Sami, Phir Bewafaai and Maah E Ru were the top three Music Album advertised during January-September 2007.

Average Advertising frequency of Film Trailor and Music Album on TV.
  • Four per cent more advertising of Film Trailor appeared during Commercial break as compared to during Programs.
  • There was 108 per cent increase in the Music Album advertising during Commercial break compared to In Program advertising.

Watch out for forthcoming interesting analyses in future.
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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