Indiantelevision.com's The Ad Linx Reporter dated 23 November 2007 - Global and Indian advertising news, information and data at your fingertips

23 November 2007

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Volume 19 - Issue No: 53

Media, Advertising & Marketing Watch

Prime Focus close to buying US post production firms
Mumbai-based Prime Focus is in advanced negotiations with two US-based post-production and visual effects firms for acquisitions.

A la carte Tariff Order valid from 1 Dec, Tdsat refuses stay
Tdsat refuses stay on Trai's a la carte tariff order in non-Cas areas that becomes effective 1 December; further arguments on 11 Dec.

Broadcast value chain to grow to $8.7 billion: Datamonitor
Spend by broadcasters in North America & Western Europe on technology to touch $8.7 billion by 2012, says Datamonitor.

Will the sports-films juggernaut roll on?
With all eyes on Goal's release this week, the debate hots up. Have sports films done well in India or is Chak De an aberration?

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Regional celebs to promote `Shubh Jewellers`
	Sulekha to roll out $1mn ad campaign
	US linen brand to open shop in India
	Hanuman to return with goodies galore
	Small towns become battle grounds for national FM radio
	Source: Business-Standard

	Hitachi conducts market study for manufacturing in India
	Source: DNA

	Making ‘Hanuman’ a global superhero
	Source: Finanical Express

	And yet another Lux?
	Source: Hindustan Times



	Sulekha.com on expansion mode
	Color Chips plans name change
	Acquisition plans to boost Prime Focus revenues
	Source: Hindu Business Line

	Soros buys into Biyani's Future Capital
	Burger King, Wendy's in talks with DLF for JV
	BMD Group forays into media, entertainment business
	'Entertainment industry to touch Rs one trillion'
	Employer branding is tokenism in India
	Source: Economic Times

International News

	Sony ordered to pay $5M in logo dispute
	Source: Yahoo

	Social networking sites drive advertising changes
	Source: Guardian

	Prime says advertising revenue looks good
	Source: Melbourne Herald Sun

	Inquirer exhibits Cannes Lions’ best creative minds
	Source: Inquirer.net

	roi advertising spend reports 9.2% growth
	Source: AdWorld, Ireland

	czech film reveals the power of advertising
	Source: Vancouver Sun

	Heidi Klum stars in bizarre new ad
	Source: Stuff.co.nz

	AIDS ad breaks Italy taboo over using word "condom"
	Morrison Q3 sales rise on ad campaign, price cuts
	Source: Reuters

	Renault pulls 'N-word' ad after racism complaints
	Source: New Zealand Herald

	Celso Ad. Castillo to receive lifetime achievement honors
	Source: ABS-CBN News

	visionchina uses ad boom to lure investors
	Source: FinanceAsia

	Bike Campaign Nabs Top Honours as BC’s Best Ads Recognized
	Source: mediacaster

	Blyk Claims Up To 43 Percent Click-Through On First Mobile Ads
	Source: MocoNews,

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