|
MUMBAI:
BBC Worldwide has concluded a deal with Australian free-to-air
network SBS to license the rights to a local version of Top
Gear. This is the first such a deal is done globally.
Freehand
Productions, BBC Worldwide's Australasian partner, will produce
the local version, which will transmit on SBS next year. Eight
episodes are planned.
BBC
Worldwide has identified Top Gear as one of its top priority brands
across all platforms.
Top
Gear MD at BBC Worldwide Adam Waddell said, "This is
an incredible step forward for the brand in one of our most important
territories. With the UK series viewed in more than 100 countries
worldwide, and BBC Top Gear magazine licensed in 19 countries,
our focus is very much about expanding the brand through areas
such as local production and localised online content."
SBS
has also extended its commitment to the UK version. Top Gear
has aired on the network since 2005, and is its highest-rating
non-sport show.
BBC
Worldwide Australasia's head of sales Julie Dowding sales, "It
is very exciting for us to have done this deal with SBS. We
are very proud that the first global deal for a local version
of Top Gear has been done here in Australia."
UK
Top Gear presenter Jeremy Clarkson says, "I'm delighted
that Top Gear is going to Australia. Maybe the first guest
could be Jonny Wilkinson."
BBC
Top Gear magazine is licensed in many countries including India,
Italy, Netherlands, Greece, Dubai, Syria, New Zealand and Singapore.
|