30 May 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 20
Adex Analysis

Snapshot on print & radio promotions on TV
 42% more ad volumes registered by radio promos on TV while print grew by 7% in 2006 over 2005 - AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
TAM launches `RAM' to measure radio audience
Radio Audience Measurement to offer data by September; Mumbai, Delhi and Bangalore to be initially covered.

Bharat Ranga appointed head of Zee's international business
 Bharat Ranga will now head Zee Entertainment's international business; Gopinath to take over the cinema channels.

India to tackle brand identity issues
Brands to discover 'Identifiable Difference'
Day one signs off with 'World Gold'

Foodworld launches ‘Gourmet’ retail store in Bangalore

Himani Navratna Oil unveils fresh television campaign

'Nitin Ko Bata, Milke Bajaa' at Red FM

Miditech ropes in Sandip Khosla as CFO

'Sivaji' TV rights sold to Kalaignar TV

Manipal Group forays into healthcare retail

Ten Sports in multi-year deal with Intelsat

Trai directs cable ops to carry DD channels

TV Ratings
Top 10 Programmes (13/05/2007 to 19/05/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/05/2007 to 19/05/2007)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
MAX
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• 007 now seeks licence to kill in India
    		• The pitfalls facing product placement
    Source: Economic Times
      
    		• Tabloid content gets a leg up with India TV popularity
    		•  Brands, malls in revenue sharing deal
    		•  Cash-rich FMCG firms rev up acquisition tempo
    Source: Business Standard
     
    		• Uninspiring logo
    		• Beam Global Spirits to boost presence in India
    Source: The Hindu Business Line
      
    		• 'Brand India is the biggest story of our time'
    Source: Times of India
    		• R. K. Swamy, a pioneer in public sector advertising
    Source: The Hindu
     
    		• Coffy-Toffee? Lotte lays that argument to rest
    		• Indrani Mukerjea’s INX Group on the hunt for agencies
    		• Digital: Quest for speed-dial in mobile advertising, Part Three
    		• OMS bags media duties for MTV India Networks
    		• Fisheye Creative gets the Tesco HSC account
    		• Digital: techTribe launches recruitment by referral
    		• Digital: Sydus, IMI to form music marketing platform
    Source: Agency Faqs
     
    International News
    		• China.com signs ad pacts with Google, China Mobile
    		• Shane Warne "baldy" hair care ad hit for six
    Source: Reuters
     
    		• Ad campaign seeks to shame China into loosening ties with Sudan
    Source: IHT
     
    		• Publicis Out of Smith Barney Contest
    		• Chrysler's Chief Marketer Exits
    Source: Ad Week
     
    		• NBCU's Zucker: In Wake of Reilly Departure, Advertisers Will Still Embrace Net's Fall Schedule
    Source: Media Week (US)
     
    		• FTC investigating Google-Doubleclick deal
    Source: Reseller News
     
    		• Dr Martens Apologises For "Dead Rockstar" Ads
    Source: Undercover Music News
    		• India's Adfactors PR launches Middle East operations
    Source: AME Info
     
    		• Sector Glance: Web ad stocks mostly rise
    Source: Business Week
     
    		• Election '08: Washington Post, Slate Align With Facebook
    		• AOL To Name Burbank as CMO
    		• Net Profit: Broadcasters Pursue Upscale Viewers, Ad Dollars
    		• Digicorp Inserts Ads Into Media Files, And Follows Them Everywhere
    Source: Media Post
     
    		• Israel politicians decry gay tourism ads
    Source: ImediNews
     
    		• PTV bans ad on dancing bears
    Source: Daily Times
     
    		• Microsoft doesn’t need an ad agency
    Source: DM News
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