Snapshot on
Print and Radio Channel Promotions on TV
(29 May, 2007)
Key
Findings:
42
per cent more ad volumes registered by Radio Channel Promotions
on TV while Print Promotions grew by 7 per cent in 2006 over
2005.
Peak
in ad volumes of Print and Radio Channel Promotions during Q4
in year 2006.
January-April
2007 saw a whopping 96 per cent growth in Radio Channel Promotions
over January-April 2006 whereas a 65 per cent rise in Print
Promotions.
News
and GEC channels were preferred the most by Print and Radio
Channel Promotions.
High
advertising by Radio Channel Promotions on National channels
while Print media preferred using South zone channels.
'K
S Publications' was the Top advertiser in Print Promotions while
'Living Media India' topped with 51 per cent share in Radio
Channel Promotions.
This
week, AdEx India looks at the advertising trends of Print and Radio
Channel Promotions on TV.
Growth
in ad volumes of Print and Radio Channel Promotions on TV in 2006.
Radio Channel promotions on TV witnessed a growth of 42 per
cent in 2006 over the previous year, due to high advertising
volumes by Red FM 93.5.
Ad
volumes for Print Promotions on TV saw a 7 per cent growth in
2006.
Seasonality
trend of advertising by Print and Radio Channel Promotions on TV.
Radio
Channel Promotions exhibited a steady growth from the second
quarter, which was at its peak in the last quarter mainly because
of high advertising by Living Media, Adlabs Radio etc.
Maximum
advertising by Print media in first and the last quarter of
2006.
A
glance at Regional Channels in different zones and their share of
advertising spends in the year 2005.
96
per cent growth was registered in ad volumes of Radio Channel
Promotions in January-April 2007 due to presence of eight players
compared to two players in January-April 2006.
Print
Promotions saw a growth of 65 per cent in January-April 2007
where Mint of HT was one of the major contributor.
Zone
wise contribution of advertising by Print and Radio Channel Promotions.
Maximum
advertising by Radio Channel Promotions on National
channels followed by South zone channels in January-April
2007.
South
zone channels saw high ad volumes by Print media.
Channel
Genres used by Print and Radio Channel Promotions on TV.
Interestingly,
the Top four genres used by Print and Radio Channel
promotion were the same viz News, GEC, Music and Movie.
Maximum
usage of News channels by Print and Radio Channel Promotions.
Day
Part used by Print and Radio Channel Promotions on TV in
January-April 2007.
Print
Promotions saw a peak in advertising during the Morning
time band followed by Prime time.
Maximum
ad volumes by Radio Channel Promotions in the Afternoon
time band on TV during January-April 2007.
Top
Advertisers in Print and Radio Channel Promotions on TV.
'Living Media India' chipped in the highest share (51
per cent) of overall Radio Channel Promotions on TV
in January-April 2007.
Maximum
advertising by 'K S Publications' in Print media Promotions
on TV.
New
Brands of Print and Radio Channel Promotions advertised
on TV during January-April 2007.
January-Aprili 2007 saw three new brands of Print media
being promoted on TV ,whereas advertising by two new
brands of Radio channels.
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
42
per cent more ad volumes registered by Radio Channel Promotions
on TV while Print Promotions grew by 7 per cent in 2006 over
2005.
