24 May 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 15
Media, Advertising & Marketing Watch

Pantaloon wins cricket sponsorship rights
Future Group inks deal with BCCI to be sole sponsor for India-SA series in Ireland & India-Pak match in Scotland.

ESS-ICC contract yet to be signed: report

 
 

NDTV open to dilute 10%, raise Rs 4 bn
 NDTV plans to raise Rs 4 bn through a mix of debt and equity; also open to diluting up to 10 per cent of its present paid-up capital.

NDTV Q4 revenue up 27.5% at Rs 676 million

SET India promotes Rohit Gupta as president
SET India has promoted Rohit Gupta as its president for network sales, licensing and telephony with immediate effect.

The Cell to host 'A Film Without Film!' at Promax

Radio City launches its first music video

Canon ropes in Sharapova for PowerShot ad campaign

Godrej Hair Dye wins most trusted brand award

William Penn launches 'Stars of Egypt' in Mumbai

Radio Mirchi launches Mirchi Bombay Watch Brigade

GM appoints Starcom IP for digital marketing in A-Pac

Red FM identifies Superheroes to make Kolkata clean

Pogo unveils 'Blazing Yoyo' collection; to launch 'Blazing Teens' in June
Hit Ent. promotes Byrne to head new global consumer products group

Joost ties up with Creative Artists Agency

Doordarshan completes digitalisation of 17 studios

Radio Mirchi launches in Goa

Hallmark bags rights for 'Oprah Winfrey Show' in Asia

E-City to distribute 'Lage raho Munnabhai' Telugu remake

IIC to kick off 'Soccer Star' reality hunt

Westside View
Theme-Based Real Estate Branding

TV Ratings
Top 10 Programmes (07/05/2007 to 13/05/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (07/05/2007 to 13/05/2007)
Star Plus
Zee TV
DD1
Sony Entertainment TV
Sun TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Future Group bags exclusive rights for cricket series in Ireland
    		• Titan drops `Shades', integrates sunglasses biz under Fastrack
    		• Appealing to all
    		• Zee Interactive plans 35 Kidz Care centres
    		• Get the mix right
    		• Tress sense
    		• `India will be hungry for Diesel'
    		• Four-letter words are the best!
    Source: The Hindu Business Line
     
    		• Generation yo-yo
    		• FMCG companies look to reach wider social strata
    		• Volvo, Ford join hands in India
    Source: Business Standard
      
    		• Casting the Net wider
    		• HLL, GCPL extend skin care to haircare brands
    		• Films vs cricket: guess which is safer?
    Source: Financial Express
      
    		• Hoardings, not a good advertisement for city
    Source:The Hindu
    		• BCCI sells 3-match series in Ireland for $1.8mn
    		• No change in policy on player endorsement caps: Modi
    		• Godrej will add shampoo, hike soap prices
    Source: DNA
      
    		• Board finally manages a sponsor
    		• It’s pouring cash
    Source: Indian Express
     
    		• Future holds cup, buys in-stadia rights for 4 ODIs
    Source: Economic Times
     
    		• Starcom IP to handle GM’s digital media duties
    		• PDM, BCCI get exclusive sponsor in Future Group
    		• Move over cricket, tennis is up and away
    		• Biz, political mentors to play guest editor at CNBC Awaaz
    		• ‘Cheeni Kum’: An adman’s take on Hindi cinema
    		• Trigger’s passionate comeback; creative duties assigned to Tribe 10
    Source: Agency Faqs
     
    International News
    		• BT unveils IPTV advertising campaign
    Source: Platinax, UK
     
    		• Microsoft says has all it needs for ad business
    Source: Yahoo
     
    		• $740 Mil. Sears Media to MPG
    		• Ditech's 'Smart' New Direction
    		• Google Tests In-Stream Video Ads
    		• Web Revenue Up 35%
    		• Lowe's Taps Tribal DDB
    Source: Ad Week
     
    		• 'American Idol' Finale Nabs $1.3 Million for 30-Second Spot
    		• TV Ad Revenues Down in First Quarter
    Source: TV Week
     
    		• IAB: '06 Web Ad Rev Climbs 35%
    		• MediaVest Ups Donohue, Kite
    Source: Media Week (US)
     
    		• General Mills Sole Sponsor of Short-Run Show
    Source: Brand Week
    		• IGA, Artix Partner To Grow Casual In-Game Ad Space
    Source: Gamasutra
     
    		• Ann Summers lands Apple ire on iGasm sex toy advertising
    Source: Macworld UK
     
    		• Lexus ad banned for green claims
    Source: Guardian
     
    		• IFP: We have proof of advertising-ban claim
    Source: Mail & Guardian Online
     
    		• AT&TU Adds Detroit, Telcos See Cable, Satellite As Real Threat
    		• Lowe's Goes With Tribal DDB
    		• Speculation Abounds On Microsoft's Next Ad Acquisition
    Source: Media Post
     
    		• Labor releases anti-ad radio ad
    Source: Nine MSN
     
    		• Sector Glance: Online ad stocks mixed
    		• Spanish airline removes racy Cuba ad
    Source: Business Week
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