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MUMBAI: Cartoon Network Enterprises, the consumer products
division of Cartoon Network, is beefing up its range
of Pogo merchandise with the launch of its latest offering
the 'Blazing Yoyo' with the tagline "Take Control."
The
product launch will be quickly followed by the introduction
of an acquired television property from China titled
Blazing Teens in June.
In
a conscious effort to counter the menace of the unaccountable
unorganized merchandise market in India and to focus
its strategy towards mass audiences, Cartoon Network
has extended its distribution platform to 1000 counters
for the yoyo collection. This will include modern retail
formats as well as local mom and pop stores. The distribution
network for Blazing Yoyo's is 25 per cent higher than
the distribution network for Beyblade, which ignited
a stir in the Indian toy market in 2005. Moreover, the
company is looking to increase its distribution counters
for the yoyo's to 3000 within the next two months.
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The
Pogo collection of Blazing Yoyo's
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By
bringing back the traditional yoyo in a stylized avatar,
this new product range will be targeted at 6 - 10 year
olds and at affordable price points. An entire range
of 28 products from basic to more advanced models, kids
can master several tricks with this customized yoyo
collection. The company has introduced basic models
priced between Rs 145 - 220, but will introduce advanced
models at a later stage.
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